YouTube ads are THE most powerful type of advertising.
The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online.
Video is the best way to capture a person’s attention and influence their emotions.
As a marketer, video gives you the ability to build personal connections with your prospects and develop a relationship online…
Marketers who are using YouTube video advertising effectively see a 20% increase in website traffic (conservatively).
And if you’re combining that with YouTube SEO (Search Engine Optimization) then you’re going to see even better results.
This post guides you through the 4 types of YouTube ads that quickly boost revenue and when to use them.
Is increasing leads and multiplying revenue your BIGGEST business goal?
If yes, keep reading…
Creating YouTube Ads Is Easier Than You Think
Piece of cake, right?
You’ll just need to give it a little more work to make your campaigns perform well against your competition.
So optimizing your video ads is key.
Your Call-To-Actions’ should be so awesome that people want to click. For example – if you’re promoting a fitness video, consider taking your shirt off.
It’s all about the visual!
Refer to your buyer persona to see what targeting options work best for your niche, products or services.
Different imagery works for different images. Invest the time to find out what visual cues really rock in your industry, and then use them effectively to attract viewers to your video ads.
Once you’ve done that, it’s time that you understand the different types of YouTube ads and how you can use them.
So let’s dig in.
#1 Skippable Video Ads
Skippable Video Ads are designed to attract the attention of your prospects in the first five seconds of watching the ad.
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. And they can appear before, during, or after the main video.
These types of YouTube ads are also referred to as TrueView In-Stream Ads.
After this brief moment, users have the option to either continue watching your ad, or click a ‘Skip Ad’ button to proceed watching their initially selected video.
Skippable Video Ads are a great way to increase visibility on a Cost Per View basis. How much you pay depends on how specific your targeting is.
One of the best things about Skippable Video Ads is that YouTube won’t charge you until the ad has been watched for minimum 30 seconds.
This YouTube ad type allows you to do something truly awesome – interrupt the viewer’s attention and force him or her to focus on your pitch. After ‘forcing’ their attention, the viewer is then given the option to skip the ad.
Skippable Video Ads often contain links that take a viewer to a landing page – e.g. early bird pricing offer page.
So, when should you go for the in-stream type of YouTube ads?
If you are looking for more impressions, this might be the best type of YouTube ads for you.
Your ability to get leads before they skip your ads depends on whether or not you can create a killer script to grab the viewer by the collar within the first 5 seconds.
Remember that viewers have a short attention span.
Capitalize on that first 5 seconds to get the best results with your video marketing campaign.
Keep it short and to the point. At 7 Figure Automation, we like it around 30 seconds and no longer than 60 seconds.
In-Stream types of YouTube ads are best targeted for people who:
- Have watched similar content on YouTube
- Are searching for specific keywords on YouTube
- Have visited specific websites (web pages)
- Are watching videos on particular YouTube channels.
#2 Non-Skippable Video Ads
These are similar to the video ads mentioned above but are not skippable.
These types of YouTube ads are also known as Non-Skippable In-Stream Ads.
Non-Skippable Video Ads must be watched before your video can be viewed. And long Non-Skippable ads may be up to 30 seconds long.
These ads can appear before, during, or after the main video.
Keep it in mind that the shorter the better. Few people are actually going to spend an entire 60 seconds watching a compulsory ad!
Quality is paramount – never forget that!
Non-Skippable YouTube Ads can show any time; before, during or after a video.
Viewers will not be allowed to watch the originally selected video until they have viewed the entire advertisement.
If you think you have a really great offer to showcase, and are confident that you will capture the viewers’ interest within the shortest time possible, consider using Non-Skippable Video Ads…
However, if you’re not confident you can pull this off for now, consider staying away from non skippable ad types until such a time when you can make the ad content really irresistible.
#3 Display Ads
YouTube Display Ads appear to the right of the feature video and at the top right of the YouTube Search Engine Results Page. For larger players these ads may appear below the player.
Display Ads are meant to capture the user’s attention while they’re watching other videos.
YouTube used to highlight these ad types with a yellow border, but that’s no longer the case. That means your ads are now blended with other organic listings, which is a good thing for you!
Don’t use Display Ads to direct viewers to your landing page. Instead, use them to drive them to more of your content. But make sure that your ad thumbnail rocks, otherwise you’re going to have a problem getting people to click!
YouTube Display Ads are a great way to increase your YouTube subscribers, or get more views to your content.
If you want to use Display Ads to take users to your website, build calls to action into your video content. You should include links in your video descriptions as well as clickable YouTube Annotations.
#4 Overlay Ads
YouTube Overlay Ads are semi-transparent display ads that appear on the lower 20% portion of your video.
These types of YouTube ads are also known as YouTube In-Video Overlay Ads.
Linking your Call-To-Action Overlay Ad to your landing page gives you the highest chance of lead conversion.
The great part about these ad types is that you can advertise your company’s products inside the video of your competitor’s video. Allowing them to do all the work for you – and you to benefit from the situation.
As a rule of the thumb, your landing page should be congruent with your ad, so you can preserve the ‘scent’ of the ad and keep viewers hooked.
YouTube Overlay Ads are great if you’re looking to get more views without causing interruptions.
Be sure to see how HubSpot illustrates the use of this YouTube ad type to accomplish lead generation objectives.
Now you understand the 4 types of YouTube ads that quickly boost revenue. Test and use each one to see which one works best for your business.
Whatever types of YouTube ads you choose to use, the importance of a well-defined call to action cannot be understated.
If you are working with in-search or in-display ads, make the thumbnail enticing. A strong headline also works wonders.
Think about what you want to achieve when people click on the ad. Make sure that everything about the ad helps accomplish this goal.
And lastly, be sure to combine these 4 types of YouTube ads with YouTube SEO strategies to monetize your video marketing efforts.
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