If you’re not using video marketing to boost your business’s engagement and sales, you’re already behind the eight ball…
Using video strategy in your business is considered par for the course because your competition is already benefiting from this valuable tool. That’s why you need leverage from the best video marketing tools available to give your marketing the boost it desperately needs!
Here’s a roundup of the ultimate video marketing tools and resources that’ll help you create viral videos to take your business to the next level.
1. Google Adwords Keyword Planner
Google’s Keyword Planner is an instrumental tool for building new search network campaigns (on both YouTube AND Google), and optimizing existing ones.
The best thing about the Google AdWords Keyword Planner is that you are able to search for new keywords and use historical search data to come up with a useful list of search phrases.
This free tool helps you come up with keywords that reflect what your customers are looking for, allowing you to create video marketing content that’s timely and valuable!
VideoCents helps you find the right keywords for your videos and shows you YouTube video data for your competition.
Use this tool to find the right keywords to scale your channel. You get to access search volume data for keywords and phrases that will help you boost your channel’s popularity. This makes it easier for you to target high-traffic niches where you can maximize your viewership.
Use VideoCents to maximize your video strategy right from day one.
Keynote for Mac is your ultimate presentation tool.
If you’re looking to use a presentation in your marketing videos, this tool provides a wealth of beautiful presentations, powerful tools and dazzling effects that you can use to bring your ideas to life. Keynote works for Mac and iOS devices, and there’s a minimal learning curve especially if you’re already good with Microsoft PowerPoint.
Microsoft Office PowerPoint is an alternative tool for Keynote for Mac (highlighted above).
Use this flexible and powerful tool to create dazzling presentations. You get to access and leverage dozens of pre-existing styles and designs!
Animated videos are 150% more effective than ordinary marketing videos! PowToon is your ultimate video marketing tool for creating beautiful animated videos. PowToon makes it possible for you to save money, increase engagement, boost SEO and stand out from the crowd with creative video marketing.
This video tool is a must-have, particularly for trainers and educators!
Use this tool to create screen recorded videos in a snap. Camtasia is a powerful, easy-to-use screen recorder for PC and Mac users that makes it easy to create fantastic videos without having to be a video pro. Record your screen actions and movements, and import HD video from cameras and other sources. Camtasia is cross platform, so you can use it both on Windows and Mac.
7. ScreenFlow 5
ScreenFlow is an incredible video marketing tool for Mac users that takes screen casting to a whole new level. ScreenFlow not only lets you capture high quality videos, but also provides you with an easy-to-use editing interface.
You can use a number of motion, editing and media management tools that make screen casting a heck of a lot easier!
8. ATR 2100
Audio-Technica is a handheld dynamic microphone with USB digital output, and an analogue output (XLR). The analog output connects to your audio system, while the USB output connects to your laptop, Mac or PC for digital recording. This useful audio recording tool gives you an extended, smooth response that’s ideal for home studio recording, podcasting, voice over, on-stage use, and field recording.
a. Neewer Mic Stand
Need a cool stand for your video marketing microphone? The Neewer Arm Stand is your best bet. This accessory is foldable, adjustable and convenient to carry. You can change the height or angle to capture your best voice. It can be mounted on the announcers’ table with a Table mounting clamp that is included with the product.
9. The iPhone
If you’re an iPhone fanatic, you may find the latest smartphone by Apple particularly useful. The iPhone 6 isn’t just bigger, it’s much better. Some of the most popular YouTube marketing videos have been recorded on the iPhone. So if you need a one-in-all gadget that’ll help you communicate while enabling you to create cool videos, consider getting an iPhone 6.
a. Movo PM10 Lapel Mic
Using your iPhone to record your videos? This is your ideal microphone tool. The Movo PM10 Deluxe Lavalier is a condenser Microphone that works with the iPhone, iPod Touch, iPad, Windows and Android smartphones.
Also comes with a 1 year warranty, a Wind Muff & Lapel Clip.
b. Ampridge Shotgun Mic
Your in-built iPhone mic might not produce that ultimate voice you’re cultivating for your next video! This accessory increases the effective sensitivity you get with the default iPhone mic by reducing unwanted back and side noise. You can adjust the volume with real time monitoring using the MoviePro Video App on your smartphone. It will work with the iPhone, iPod Touch and iPad.
10. Canon EOS DSLRs
Take your video production to the next level with a Pro Canon DSLR camera. Canon’s innovative technology, brilliant design and world-class optics can help you create better-quality videos. Whether you’re a beginner or a Pro video maker, a Canon is an effective video marketing tool!
a. Stony-Edge Lapel Mic
An incredible sound quality Mic that works with all your camcorders and HDSLR audio recording. It’s portable and top quality!
This omnidirectional self-powered condenser microphone is best suited for webcasting, wedding recordings, school cases, entertainment and education.
A tripod is a must-have tool for video marketers. Whether you’re using a tripod for your mobile phone or your DSLR, a lightweight and compact design that makes it possible for you to capture steady and focused footage.
Wistia provides professional video hosting with analytics and scores of video marketing tools.
Think of Wistia as a smaller YouTube that’s dedicated specifically for business use. You can use this tool to increase leads and enhance focus in your content. With the email collectors, calls to action, viewing trends and video heatmaps, you have all the tools you need to leverage the power of video in your marketing.
If you didn’t watch videos on YouTube, you probably watched them on Vimeo.
Vimeo is an increasingly popular video hosting platform that allows you to upload content, share it with the world, and connect with your audience. You want to make sure that your videos get to as many people as possible, and that means you should seriously consider posting them to Vimeo.
YouTube is the worlds most popular video search engine (and it’s the #2 search engine in the world, behind Google).
Once you’ve made that perfect video that you know will appeal to your audience, YouTube is where you post it. You can cultivate an audience and make a profit on YouTube. Keep it in mind that when it comes to using videos on YouTube, quality is paramount. Focus on producing content that meets your audience’s needs!
15. YouTube Analytics
YouTube Analytics is an incredible video marketing tool that provides a wealth of data, metrics and trends on how your content is doing on YouTube.
Use YouTube Analytics to make your content truly viral.
Leverage these video marketing tools to revamp your marketing campaigns, put forward your best content and make sure it’s targeted for the right people. This ensures your business gets maximum engagement and exposure from the most successful type of advertising – video marketing.
Hey There. My name's Mark Marcelletti - CEO of 7 Figure Automation. Our information products and coaching programs are successful in helping people just like you progress the Internet landscape to attain financial freedom. I've set out to create a culture of innovation to help you build the business of your dreams through creativity, conversations, and shared best practices. I hope you'll join me!
Mark Marcelletti, Entrepreneur | Speaker | Digital Marketing Consultant