It’s a secret that’s been around for decades. Successful advertisers have been using it to consistently generate leads and sales through virtually every advertising medium. The secret is that there are 10 factors to a highly converting ad.
All the components in an ad are fundamentally designed to do one thing and one thing only: get you to read the first sentence of the ad. In fact, it doesn’t matter how good your product or service is – if you fail to include these 10 factors you’ll be leaving money on the table.
Get your prospect’s attention and advance them to your subheadline.
Give your reader more details and further clarify your attention-getting headline.
Keep your reader engaged with visuals and illustrate your product or service more thoroughly.
Describe your image. This is an important component and one that’s often read.
Explain how your product or service solves your prospect’s biggest problem. Checkout last week’s post on copywriting to master this factor.
6. Paragraph Headings
Break up your copy into smaller chunks, which will make the copy look less intimidating and easier to read.
Show your prospect that you’re representing your product and associate them with your brand.
Let your reader know what the product or service costs. The price could be displayed in large font at the bottom or it could be buried in the copy.
Give your reader a way to sign up for your email list or take advantage of your offer. Call-To-Actions are usually near the end of the ad.
10. Simple Design Layout
Make your ad easy to navigate by using attractive fonts, colors, and graphic design.
Use these 10 factors in each and every ad and you’ll be blown away with how effective your results are. When it comes to creating ads – following a system and keeping simple is the perfect formula. To improve from here try split testing offers, layouts and headlines.