Entries by Mark Marcelletti

Get Ready for LinkedIn Groups to Play a Larger Role in Your Leads

  LinkedIn sent out a somewhat cryptic message earlier this month to the admins for groups on its platform, promising that the platform would finally integrate Groups “into the main LinkedIn experience.” While there were no firm details about true integration, there are a couple big takeaways from the announcement and the focus that we […]

Cold Calling Is DEAD So Put Down The Phone And Do This Instead

  Attention business owners and sales professionals, cold calling has moved from a “necessary evil” to just plain evil, and your business and reputation could be put at risk if you keep persisting on cold calls. I’m sure that’s something you’ve heard before, so why should you pay attention now? Here are the important things […]

Behind The Scenes With Clate Mask and Inc. 500 (Reaction)

“Feast on positivity, cause you’re going to get pounded with negativity every step of the way while you build your business.” is one standout quote from Inc.’s recent interview with Infusionsoft CEO, Clate Mask. The interview is part of Inc.’s Seriously Amazing Entrepreneurs series, and also ties in with the 15th anniversary of Infusionsoft’s launch. […]

Why You Should Switch To Infusionsoft

Our goal is to destroy the myth that Infusionsoft is difficult or confusing. Some people even jokingly refer to the software as “Confusionsoft”. Infusionsoft is a very in-depth tool, but it’s not as complicated as you think. We’ve had the pleasure of consulting several hundred infusionsoft users the past year and the most common problem […]