Entries by Mark Marcelletti

Get Ready for LinkedIn Groups to Play a Larger Role in Your Leads

  LinkedIn sent out a somewhat cryptic message earlier this month to the admins for groups on its platform, promising that the platform would finally integrate Groups “into the main LinkedIn experience.” While there were no firm details about true integration, there are a couple big takeaways from the announcement and the focus that we […]

Behind The Scenes With Clate Mask and Inc. 500 (Reaction)

“Feast on positivity, cause you’re going to get pounded with negativity every step of the way while you build your business.” is one standout quote from Inc.’s recent interview with Infusionsoft CEO, Clate Mask. The interview is part of Inc.’s Seriously Amazing Entrepreneurs series, and also ties in with the 15th anniversary of Infusionsoft’s launch. […]

The Simple Step-by-Step Guide To Video Marketing

Video is a powerful marketing tool that demands full time-bound attention from your audience. From explainer videos to creative video ads, more marketers are using video marketing today. People are more perceptive to marketing videos than text and image based content. In fact, the word video increases open rates by up to 19% in email […]

How To Use Facebook Lead Ads

Lead ads are finally here…and that’s great news for you as a marketer or entrepreneur. Facebook lead ads are a simple-to-use and yet powerful tool that can help increase your targeted business prospects. Facebook released lead ads to Power Editor globally, apparently as a strategy to keep business users. For you as a marketer, Facebook […]