Entries by Mark Marcelletti

7 Ways to Use Facebook Custom Audiences for Increased Reach

Ever since its 2012 launch, Facebook custom audiences has been an incredible tool… It’s currently used by thousands of companies and millions of marketers from around the world. THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers. If you’re having trouble getting engagement from […]

Using Facebook Audience Insights to Engage your Community

Do you know what’s the easiest way to find your target audience and get them to engage with your marketing campaigns? Facebook Audience Insights. But you need to know HOW to use it and WHAT to do with the information… You can deploy the full power of Facebook marketing by collecting intelligence on your fans […]

The Ultimate Video Marketing Tool Box

If you’re not using video marketing to boost your business’s engagement and sales, you’re already behind the eight ball… Using video strategy in your business is considered par for the course because your competition is already benefiting from this valuable tool. That’s why you need leverage from the best video marketing tools available to give your marketing the boost it […]

4 Types of YouTube Ads That Quickly Boost Revenue

YouTube ads are THE most powerful type of advertising. The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online. Video is the best way to capture a person’s attention and influence their emotions. As a marketer, video gives you the ability to build personal connections […]

5 Mistakes Preventing Companies From Growing Cash Flow

Technology has made it super easy for just about anyone to start a business online. But with that ability, the quality and success rate of ecommerce has declined just as rapidly… And when analyzing the failures of our clients, we have found 5 simple mistakes that are almost always the cause. These are the 5 Mistakes Preventing Companies From Growing Cash […]

7 Important Elements That Boost Landing Page Conversions

Spending hours creating the perfect landing page only to see sub-par conversions can be quite frustrating. It seems like all your competitors are consistently generating new leads and making tons of money. Their landing pages don’t seem much different than yours, yet they’re exceeding a 40% opt-in rate. You’re starting to get overwhelmed. You’re delivering […]

The Perfect Email Template For Digital Marketers

Let’s face it. Email has been and will continue to be the most effective way to generate revenue. Whether it’s following up with a prospect, emailing customers about a new sale, or just giving away free content – email marketing is the modality that the world’s most profitable companies are using. Here are some stats […]

10 Factors To A Highly Converting Ad

It’s a secret that’s been around for decades. Successful advertisers have been using it to consistently generate leads and sales through virtually every advertising medium. The secret is that there are 10 factors to a highly converting ad. All the components in an ad are fundamentally designed to do one thing and one thing only: […]