Behind The Scenes With Clate Mask and Inc. 500 (Reaction)

“Feast on positivity, cause you’re going to get pounded with negativity every step of the way while you build your business.” is one standout quote from Inc.’s recent interview with Infusionsoft CEO, Clate Mask.

The interview is part of Inc.’s Seriously Amazing Entrepreneurs series, and also ties in with the 15th anniversary of Infusionsoft’s launch.

While a title like Seriously Amazing Entrepreneurs could seem like a cliche’ or throw-away term to some, it’s pretty fitting for Clate and his work.

Infusionsoft has genuinely set the bar and created an entire ecosystem for automation, customer relations and email marketing.

There are many current email programs, automation tools and best-practices guides that owe their entire philosophy to what Clate and Infusionsoft have created. This wasn’t plagiarism or idea stealing; instead, it’s because Infusionsoft popularized a lot of what we consider “best practices” in marketing today.

Throughout Inc.’s interview, Clate gives eye-opening insight on the growing pains that Infusionsoft experienced during its first three years:

“For the first three years failure just meant we weren’t going to successfully create a business for ourselves and provide our own incomes… we had to make a pretty huge adjustment to our business model, which caused our (customer) churn to shoot through the roof and our business model to go out of whack. We got close to running out of money and losing the company.”

He also touched on more recent struggles:
“Several years ago, we made the decision to change our cost structure, we had to let go a chunk of employees or we were not going to make it, it came at a hard time, when we were struggling as a company, but we had to makes changes.”

When reading Clate and Inc.’s interview, you’ll find plenty of wisdom centered around Infusionsoft, but we bet you can apply it to  your company, life or even your daily routine.

However, it’s not all Infusionsoft based, there’s lots of great insight on personal development and general entrepreneurship. Improving yourself and your brand are strongly tied together .

More of our favorite quotes are below, and you can read the entire article right here.

And if you want hands-on help on your next Infusionsoft campaign, check us out at: https://7figureautomation.com.

On advice for entrepreneurs

“My biggest advice for entrepreneurs is to master the ‘game between your ears’, and that comes down to eating positivity for breakfast, lunch and dinner.”

When asked if he ever wanted to give up

“No. Never thought of that. Honest truth. I love what we do and have an undying belief that we’ll be successful. That belief is far stronger than the challenges and threats that we face.”

On timing and vision

“In the first few years, we had no intention of InfusionSoft becoming so big. It took about 5-6 years to develop a vision. We’re just scratching the surface and we have very big ambitions.”

The Simple Step-by-Step Guide To Video Marketing

Video is a powerful marketing tool that demands full time-bound attention from your audience.

From explainer videos to creative video ads, more marketers are using video marketing today.

People are more perceptive to marketing videos than text and image based content. In fact, the word video increases open rates by up to 19% in email subject lines.

video-in-subject-line-graphic

That’s a cute little piece of statistics for entrepreneurs and online marketers.

Advancement in internet infrastructure has dramatically improved connection speeds, allowing seamless streaming of HD web video on both desktop and mobile. Video is now a necessary form of engagement for big brands and small businesses alike.

This video marketing guide outlines the benefits that your business can reap by taking advantage of this highly interactive form of marketing.

Why Video Marketing is Precious

There are multiple benefits in well done video marketing.

a) Video Increases User Engagement

Reading text is an active experience where you have to choose your speed, and take in the content at your own pace.

It’s easy for your audience to skim through text and decide which sections they are interested in. But video gives users little freedom in terms of consumption. You either watch a full video, or you lose attention somewhere along the way and stop watching.

split-screen-graphic

Watching video is a passive experience. When someone hits the play button, they have given their consent to be shown something. They don’t have to dig in themselves or ‘skim’ through the content like you’d do with text and image based content. This way, video tends to be more engaging. More so, the amount of information that can be shown in 1 second worth of video content is much more than what can be read in the same span of time.

By creating videos that achieve an instant emotional engagement, marketers can foster engagement and thus increase conversions.

b) Video is Great for Branding

Since a video is more interactive and personalized, it’s great for branding. Viewers can recreate the experience of being face to face with someone, much better than with image, text and audio. Using video marketing, you can show the human side of your business through physical and verbal expression.

Online video is also an effective and cost-friendly way to indicate professionalism and brand quality. If your business has the time and skills to produce high-quality video, then it will be perceived as being a legitimate organization with a genuine interest to provide a great service.

c) Video Helps with Ranking

Since search engines love video, content that has video often ranks more prominently. Your video marketing campaign can help with the following goals:

i) More traffic via rich snippets

Google sometimes inserts thumbnail images in their search engine results pages (SERPs) for web pages that contain videos. Such results tend to attract higher click-through rates as compared to standard web page results. This demonstrates how ‘video rich snippets’ can be a superb way to increase traffic to a particular website. Marketers can draw more traffic from the SERPs by including video in their content and implementing respective technical mark-ups.

ii) Link building

Links are a core metric through which search engines determine the authority of a website or webpage. Pages that contain mixed media types (text, images and video) tend to generate more inbound links than plain text or image-text-only pages.

By including video in your website content, you increase the probability that other blogs and web pages from around the web will link to it.

iii) Improve conversions

Since video content increases engagement and trust, it’s an excellent way to drive better conversions, especially on commercial pages. Nowadays, videos have become extremely popular in the e-commerce world. People will be more convinced to buy a product if they have seen a video in which the product is featured. Use video to increase conversions in any of your lead generation or sales pages.

iv) Video search engine presence

After Google, YouTube is the second largest search engine in the world. It is important to cultivate a presence on the most popular video marketing platforms (YouTube and Vimeo). Just like it helps to rank on Google, you also want to rank on these video platforms, towards increasing brand awareness, sales, and referrals.

Validating your Marketing Videos

Video is an integration of text, image and music towards a common goal. Most marketers make the mistake of thinking of video as merely a type of content. To create a video, you need to start with an idea. If you find yourself converting content into a video, then it’s an indication things have gone awry in your creative marketing process.

Answer the following questions to validate your video creation.

Would this content lose something if it was just text and image?

Have it in mind that the effectiveness of your video marketing campaign depends on the ability of your video content to create an instant emotional connection. If your video wouldn’t lose anything if it was just text and image (like with a typical blog post), then this is an indication it’s not the right fit for your video marketing campaign!

Does the idea require aesthetic and conceptual engagement?

If the idea/content you have in mind requires a visual element in order to be interesting – this is an indication that it could work as a video. On the other hand, if you realize that you’re including the visuals as an afterthought, then this is an indication that the idea is not optimal for a video.

3-Point Approach

It takes a lot of time and effort to create a top-notch, viral video. A great video is determined at the planning stage before production starts. Follow this 3-point approach every time you have to produce a marketing video.

o Plan – video marketing should be just one facet in your overall marketing plan. Think of it as an engagement tactic that’s meant to support your key goals. Whether you are looking to increase brand awareness or boost conversions, think about what your main goals are. These should guide the creative process of coming up with ideas for a suitable video.

o Produce – once you have a verified idea (using the two questions above), it’s time to create your video. This is where you think about who your target audience are. You also need to think about your production budget. Video production costs vary from a few hundred to tens of thousands of dollars, depending on the kind of content and quality you’re looking for. If you can’t produce the video yourself, find a freelancer or company that will bring your idea to life.

o Promote – if you created a great video already, this should be easy. People are going to share a video that they think is awesome. Focus on where your target audience hangs out, and show them your content. Think Twitter, Facebook, LinkedIn, YouTube, and Google+.

This informative guide equips you to get started with video marketing. 45.4% of all internet users watch at least one video in a month. There’s no reason why you shouldn’t be making use of video marketing to advance your business interests.

The Simple Step-by-step Guide To Video Marketing

How To Use Facebook Lead Ads

Facebook Lead Ads

Lead ads are finally here…and that’s great news for you as a marketer or entrepreneur.

Facebook lead ads are a simple-to-use and yet powerful tool that can help increase your targeted business prospects. Facebook released lead ads to Power Editor globally, apparently as a strategy to keep business users. For you as a marketer, Facebook lead generation ads present an opportunity to simplify your list building and social media prospecting.

Facebook advertising and engagement tends to be cheaper on mobile as compared to the desktop, but it’s all the same more expensive to score conversions on mobile. Slow load times, lack of responsiveness and comparative difficulties are just a few of the problems making mobile conversions quite a challenge.

Strategic advertisers and list builders can now use Facebook lead generation ads to bypass this problem.

A Facebook lead ad looks just like any other link under a CTA button. But it’s much more than that. When you click on the lead ad’s CTA button (e.g. “Subscribe”, “Apply Now”, “Sign Up”, etc.) the user immediately sees a form within Facebook.

Load time is drastically reduced, and that’s just the tip of the ice berg.

To learn how you can enhance your Facebook lead generation using this new and innovative advertising tool, keep reading…

Information at the Click of a Button

You definitely know how important an email list is for your marketing. However, the process of gathering list subscribers through the social networks can be cumbersome. And if you’re not willing to put in the necessary time, you have to spend loads of money on paid advertising.

Facebook Lead Ads change all that. They simplify your Facebook lead generation by making it easier for you to capitalize on information users have already given to Facebook.

When you run a lead ad, Facebook auto fills the information you require from a user’s profile. This includes email addresses, full names, street address, zip, city, state, phone, country, company names and job titles.

You probably know very well that asking for too much information from users can make your ads less effective. Through a one-click, convenient approach, Facebook lead ads make that the least of your concerns.

To gather leads before Facebook introduced lead ads, you had to:

  • Create an enticing link share ad to compel users to click.
  • Redirect users who clicked to your external landing page (e.g. on your website).
  • Do your best within the landing page to make sure that users actually bit the bait and entered the information you required (e.g. their names and email address).

This was a complicated process that often saw users lose interest somewhere along the way:

  • Slow load time could discourage them from completing the form.
  • Poor presentation of landing page content often bored them away.
  • Asking for too much information easily discouraged them.

With Facebook lead generation ads, you can now forget this complicated method and focus on an approach that actually works for your business!

How to Create Facebook Lead Ads

You can create Facebook lead ads through your Power Editor, or Facebook Marketing Partner.

The steps sequenced below highlight the common Power Editor method…

✓ Navigate to your Power Editor, then select the new Lead Generation option. From your ad set, you’ll note that there’s only one option available – mobile. That’s because lead ads started out with mobile, desktop will be available soon enough.

✓ From the Optimization & Pricing screen, select Leads in the “Optimize For” screen. If you realize that CPC will work better for you, go for the Clicks option instead.
I recommend that you opt to get the most leads at the best price in the Pricing field.

✓ Create your ad in the editing screen that follows. You’ll realize that most of this process is similar to what you’d do for a typical link ad. Simply provide text that goes above the image, the link headline and description, and as well upload your ad image (dimensions 1200 x 628 pixels).
Unlike with link ads, where Facebook automatically pulls this data, you have to fill everything manually for lead ads.

✓ Go ahead and choose an appropriate CTA button. The usual options are available: Apply Now, Download, Get Quote, Learn More, Sign Up and Subscribe.

✓ To create a lead form, navigate downwards on your ad creation page to get to the Lead Form section.

✓ Choose create a new form. Enter the name of your new Facebook lead generation form and then click Next.” In the next step, you can turn on the check boxes to specify what information you want to request from people who see your ads. You’ll probably just need to collect a name and email address for your mailing list. But if you need more data, click on the Show More Options link.

✓ (Optionally) Include a custom question by hitting on the Add a Question objective at the bottom. You can either insert an existing question from the panel on your right-hand side or just type in up to 3 questions from scratch. Leave the answers open ended or provide choices. Play with the options to see what you can come up with for your Facebook lead generation campaign.

✓ Once you’re comfortable with what you have put together, click Next to go to the Privacy Policy and disclaimer screen. You’ll be required to supply a link to your privacy policy. This is a necessary step to get your form and lead generation ads approved. The disclaimer field is however optional.

✓ Facebook gives users a link to click after they have submitted your form. So add a link to your site and then preview your lead generation form.
Once you’re happy with everything, hit Create Form

Your leads are collected in a CSV file. Access this file by navigating to your page and then choose Publishing Tools from the top right area.

Once done, go for Lead Ads Forms on the left. It would be better to have this list in your CRM, right? You’ll just need to import manually!

To integrate automatically though, you’ll need to use a Facebook marketing partner (e.g. Marketo, Salesforce, Eloqua and Driftrock).

Increase Conversion Rates of Lead Ads

There’s no point creating Facebook lead ads if you can’t convert them, right?

At the end of the day, your goal is to get as many leads as possible from your Facebook lead ads efforts. Optimizing for conversion is a crucial step.

Consider the following creative best practices to make the best out of your lead ads:

✓ See your ad as the landing page it is. Create a compelling title, description, and as well include a compelling image. The goal is to present what makes your ad special. Give your target audience a couple of good reasons to click on your call to action button in the first place.

✓ Watch the CTR. If your ad is too ‘form-like’ and you realize that CTR is dropping to an unacceptable levels, try creative ideas to optimize it and keep CTR high.

✓ Make sure that you’re offering something awesome to reward users who complete the form. You’re asking people to give their personal information here. Whatever you’re giving away should be high-value. So whether you’re offering out a free PDF, a coupon code, or a limited-time-offer, ensure that you have a pretty good deal!

This Facebook ads guide gives you the insights you need to get started experimenting on the new, powerful tool. You now know just how valuable lead ads can be! Get on it and see how well it works for your business!

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[/testimonial][/testimonials]

How To Use Facebook Lead Ads

How to Create Facebook Video Ads

Facebook Video Ads

YouTube is no doubt the world’s most popular video marketing platform.

If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.

Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.

Statistics suggest that Facebook video Ads are catching up (if not already outdoing) YouTube video ads, when it comes to the total number of monthly views on both mobile and desktop.

Smart entrepreneurs and marketers take advantage of this new trend to get more results for their marketing. There’s no dispute video ads work better than any other form of advertisement…

Especially if you know how to create killer video ads.

This guide equips you with the skills you need to make the best out of Facebook video ads. Keep reading…

PLAN YOUR VIDEO AD

First things first…have it in mind that the key goal of your Facebook video Ads campaign is to increase audience reach and engagement

And lift your brand.

Get started by planning your video creation.. Have a plan in advance to increase the probability that you’ll come out looking good.

  • What do you want to create a video about?
  • What’s you main takeaway?
  • What theme do you want your message to convey to your audience?
  • What is your Call To Action?

Half the work will be done once you can answer all these questions.

The next step is to write a script.

Simply write down what you want to say, bearing in mind how you’re going to say it, and what text or graphics you’re going to need to accompany it. Shorter is better. If you can’t work your way around a solid script, consider hiring a freelancer to do it for you on Upwork or Fiverr.com.

CREATE YOUR FACEBOOK VIDEO

Facebook makes it easy and possible for you to create video advertising campaigns. Simply login to your advertising manager and click on Create Ad from the top right corner of your screen.

In the screen that appears, click Get Video Views. Select which page you want to promote with your Video Ads. Set up the campaign name and select your target demographics.

Get video views

Facebook’s hyper-surgical targeting features make this super easy for you. You can narrow down your audience based on custom audiences, locations, age, gender, language, interests or behaviors.

Audience Definition

After your campaign has been successfully set up, it’s time to include some textual description and call to action for your Facebook video ad.

The Text field gives you an opportunity to write something compelling about what you’re promoting. Also, select a call to action that will be visible to customers when they’re watching the video.

ALTERNATIVELY…

You can create Facebook video Ads using the Power Editor.

This is however a somewhat more complex route…but the best option if you’re looking to create different variations of your video ad for split testing purposes.

Login to your Facebook Ad Manager and select the Power Editor menu option. Download your Advertising account data into the Power Editor tool. You’ll be able to sort your data by campaign, then create a new campaign altogether.

In the Create Campaign screen, enter the name of your new campaign, select buying type and then choose Video Views from the Objective drop down field. Switch to the ad set view in the next dialog and then create a new ad set for your video ads. Ad sets are groups of ads that target a particular group of people. The more you segment your ad sets, the easier it’s going to be for you to analyze the target level results of your campaign.

Once you have set up your ad set, switch from campaign view to the ad set view in Power Editor’s vertical menu. Pick the ad set you created above and then select the Ads tab at the top area of your screen. You’ll be able to create a new ad from the screen that shows.

Select the page you intend to promote, enter compelling text telling people what you’re promoting, then upload your video. You’ll also specify a call to action in this last step.

TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS

Here are five easy strategies to increase the effectiveness of your Facebook Video Ads:

  • Use the 3-second Rule – Facebook recently introduced the autoplay feature, which automatically plays videos and then stops immediately people scroll past it. What does this imply?
    You just have 3 seconds to capture your audience’s attention.
    So make sure that your video’s start is compelling and attention grabbing.
    It’s also important to note that Facebook defines a Video View as a view extending for three seconds or more. Thus, your first 3 seconds make great sense from a metric standpoint.
  • Keep it quiet – Facebook’s autoplay feature is designed to make each video play without a sound as people scroll down their feed. This means that your business should focus on the visual message. Focus on making what users see during those first 3 seconds as engaging as possible, without relying on sound.
  • Flexibility counts – Facebook’s hyper targeting features give you a lot of credibility – use it! Try out specific segments and see what works for you. If one of the Facebook video ads that you had high hopes in isn’t performing, drop it and create a better one.
  • Make it real – the best-performing Facebook video ads tend to focus on user engagement and the story, as opposed to explicit sales gimmicks. Focus on cultivating that unique experience that will make users click right off the bat.
  • Customer comes first – Facebook’s power targeting lets you reach out to the right people with a message that’s fine-tuned to their needs and motivations. Make sure that your video ads stay true to your customers. Your message should resonate with the situation your audience is currently facing.

LEARN & MAKE IT BETTER

Once your video ads are up and running, you’ll want to step back and look at how things are going? Think about your KPIs.

  • How many conversions have you got since you started running these video ads?
  • Did you have a bounce rate problem?
  • How many shares, likes, comments and other marks of engagement did you get?
  • Did your Facebook video ads reach out to as many people as you wanted?

Asking these questions helps you improve your campaign so that you get better results.

Drop what doesn’t work, focus on what works. Make your ads better with each iteration!

CONCLUSION

Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!

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How to Create Facebook Video Ads

7 Ways to Use Facebook Custom Audiences for Increased Reach

Facebook Custom Audiences

Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…

It’s currently used by thousands of companies and millions of marketers from around the world.

THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.

If you’re having trouble getting engagement from your audience, this article highlights 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW.

1. Leverage Category-Based Custom Audiences

Go to “Custom Audiences” and then Choose “People who visit specific web pages” in the “Create Audience” tab to create category-based website custom audiences.

create audience

 

 

 

 

 

If you have a blog, you probably create content on varied topics.

For instance, an insurance blog may have categories such as auto insurance, health insurance, home insurance, life insurance, etc.

Use website custom audiences to create a Facebook audiences based on the category of content people read on your blog.

This makes it easy for you to target a very relevant group with your Facebook marketing…

If you want to sell a short guide on available auto insurance packages, direct your sales marketing to the particular custom audience that’s relevant to that category!

This is an incredible way to increase Facebook reach and as well improve conversions.

2. Play with Durations

When you create website custom audiences, Facebook defaults the duration to 30 days. This means your audience is going to comprise of people who visited particular pages on your website within the last one month.

create audience duration

 

 

 

 

 

 

 

 

That’s valuable, because it gives you fairly recent data that you can really count on.

But 30 days is just a tip of the ice berg. To get a clearer picture of what’s happening on the long-term, try switching to a longer duration.

You might want to try 180 days and see what happens.

If you’re getting less than 5, 000 visitors to your website in one month, increasing this duration can also help you identify drops or improvements in performance.

However, for purposes of crafting ads, stick to shorter durations. It works best that way.

3. Facebook Pixel Custom Audience

custom audience pixel

Facebook now makes it super easy for you to track conversions. This is BIG!

You can directly track how many of the people who saw your ads actually converted. You do this easily by creating a conversion tracking pixel in the Adverts Manager>Adverts Create Tool or Power Editor (using the Chrome Browser). Once this is done, you get a couple of lines of code that you then add to your website.

The good thing about Facebook Pixel is that it can easily track conversions such as checkouts, leads, registrations and key page views, as well as customers adding products to cart.

Just make sure you place the pixel in an actual conversion page! The pixel code will do the rest.

Before the first conversion, the pixel status will read as ‘unverified’, but after that it’ll switch to ‘verified’ so you can see what’s going on.

If you are serious optimizing relevant reach for every dollar spent on Facebook, you really have no excuse!

4. Individual Traffic Sources

Mailing lists are the hallmark of sustainable marketing.

Smart marketers focus on building a landing page, and then creating customer remarketing lists for each of these landing pages. This works great particularly where you’re creating campaigns based on links people have visited, through website custom audiences.

Segmenting traffic sources with landing page URLs helps analyze your audiences and establish where the most relevant users are coming from. For instance, by having a different landing page for Facebook, and a different one for visitors from Google, you’ll have two lookalike audiences that you can easily compare.

After you have set up the landing pages, Go to Facebook Custom Audience dashboard and then select the “People who visit specific web pages” option.

Use Facebook custom audiences to bring order to your marketing and distinguish between your traffic sources so you can focus on what works best.

5. Increase Reach & Profitability with an Upsell Audience

Facebook is a great place to engage customers and develop brand authority…

But it’s also a hotspot for increasing profitability through upsells.

Simply create a custom Facebook audience enveloping all customers who bought something from your business in recent times, and then target this particular group with upsells!

For instance, find customers who recently purchased a PC and then upsell them with accessories. It has to be relevant to the product that was purchased in the first place.

You can also upsell services. If you’re offering insurance subscriptions on your website, upsell related packages.

You might want to find out whether a customer who JUST purchased an auto insurance package would also be interested in home insurance!

6. Target Based on Behavior

Fine-tune your Facebook ads based on visitor behavior. Navigate to Campaigns>Power Editor and make use of behavioral factors to craft ads that will increase your Facebook reach.

Start with custom audiences and then narrow down to fine-tune the group by interest and behavior. Facebook provides auto-suggestions that you can easily use on both the ‘Interests’ and ‘Behaviors’ field.

custom audience

Consider targeting your audience based on digital activities, mobile device use, events attended, travel behaviors, etc. This gives you more control over who your content gets to.

Ultimately, you can design your Facebook marketing in such a way that every piece of content you throw away is only seen by the right group, thus increasing relevant reach.

Most marketers overlook split testing based on interests and behaviors, but this can be an instrumental way to better understand your audience.

Try creating different custom audiences based on different interests or behaviors that are pertinent to your niche. The more you understand your audience, the easier you can tailor-make your marketing!

7. WCA Re-Engaging

You can increase your Facebook reach by leveraging website custom audiences to re-engage prospects who haven’t visited your site in the recent past.

How?

Facebook custom audiences has an option called “People who haven’t visited in a certain amount of time.”

people who haven't visited in a certain amount of time

 

 

 

 

 

 

 

 

 

Use this option to drive content to a group that has visited your site in the past, but not during the most recent “X” days. It’s good to bring back these people before they completely lose interest and unsubscribe from your dealings.

Conclusion

There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!

[testimonials style=”6″ font_size=”12″ font_style=”normal” font_shadow=”none” margin_top=”” margin_bottom=””][testimonial name=”Mark%20Marcelletti” company=”Entrepreneur%20%7C%20Speaker%20%7C%20Digital%20Marketing%20Consultant” href=”” image=”http%3A%2F%2F7figureautomation.com%2Fwp-content%2Fuploads%2F2015%2F07%2Ffb-webinar-photo1.png”]

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[/testimonial][/testimonials]

7 Ways to Use Facebook Custom Audiences for Increased Reach

Using Facebook Audience Insights to Engage your Community

facebook-audience-insights_1200x627

Do you know what’s the easiest way to find your target audience and get them to engage with your marketing campaigns?

Facebook Audience Insights.

But you need to know HOW to use it and WHAT to do with the information…

You can deploy the full power of Facebook marketing by collecting intelligence on your fans and prospects!

One of the best things about Facebook Audience Insights is that it’s free to use and can be a generous source of behavioral and demographic data on your audiences and competitors.

You want precision targeting for your business ad campaigns, right?

You have a useful tool right under your nose that can be used to create highly targeted ads that reach out to your specific prospects!

The massive data you get from Facebook Audience Insights can also come in handy when you’re creating a buyer persona for your service or products, or when you want to improve your website content so that it’s right on the bull’s eye.

Keep reading to learn how to better understand your audience and optimize your Facebook marketing results.

Get Started with Facebook Audience Insights

Simply navigate to your Facebook Ads Manager dashboard then click on Tools and then click on Audience Insights in the drop-down menu.

The first time you launch Audience Insights, you’ll likely be asked to choose an audience to start with:

  • Everyone on Facebook – this is the general audience. Gives an overview of the entire Facebook (by default U.S. Facebook audience). Go for this option if you’re looking to dig data on competitor pages or broad audiences.
  • People Connected to Your Page – makes it possible for you to access data related to your Facebook page. If you manage multiple Facebook pages, you’ll get an option to choose the page you want to focus on right now. This is the way to go if you’re looking to better understand your audience.
  • A Custom Audience – this is a somewhat complex option for entrepreneurs who’re already using Facebook Custom Audiences. You’d need to upload a list of email addresses to create a Custom Audience. Once done, Facebook compares these emails to respective user accounts to surface the data you’re interested in. If you’re just a beginner, it is recommendable that you forego custom audiences. However, if you have a lot of customer data available, this option gives you a powerful tool to understand behaviors and demographics for the folks who’re already using your brand.

Selecting Specific Facebook Audience Insights Parameters

Once you have selected an audience above, it’s time to zero in onto the details.

Let’s assume that you selected “Everyone on Facebook” above…

You can change the default location (from the U.S.) to any other country of interest. You can even add more than one country if your business focuses on customers from a region of multiple countries…

Leave this field blank to scope on customers from across the world.

Feel free to play with the location setting based on what specifically you’re looking for!

Now that you have narrowed down your audience in terms of location, you can go right ahead to create a segment based on age, interests, gender, people connected to your page or advanced data such as language, behavior, education, work, etc.

We like to think of the Interests option as a massive way to reveal priced information on competitors and the industry in general.

Use this option to narrow down to customers who have already liked a competitor page…

Just type down your Competitor’s Facebook to search for it. There’s no telling whether or not it’ll show up, and it’s hard to figure out what algorithmic logic Facebook uses to determine what page shows up and what doesn’t.

Just have a list of competitor pages and group interests that describe the audience you want to get data on, and then type them into this box.

Once you have set the audience parameters, it’s time to explore your data. Facebook Audience Insights displays information in a series of tabs, each covering a different aspect of the audience data:

  • Demographics
  • Page Likes
  • Location
  • Activity

If you are focusing on the U.S. audience, two additional tabs (Household and Purchases) are also available.

Use Facebook Audience Insights to Optimize your Facebook Page Engagement

Easily use the data you pull from your Facebook Audience Insights dashboard to make your posts more effective and on-target.

The demographics tab provides information including…

  • Age
  • Gender
  • Relationship status
  • Education level

These are all important details that help you understand your customer better.

Facebook’s graphical presentation approach makes it easy for you to make sense out of all this information. For instance, you can automatically see the percentage of your audience who are women!

#1 Create Personas with Demographic Lifestyle Data
Facebook Audience Insights provides valuable lifestyle data that creates mini-personas based on brand affinity, interests, demographic data and other factors. These personas happen to be quite broad, but they lay the foundation for a clearer picture regarding who your audience is.

They give you a window of opportunity to picture the lives of your audience. To get into their shoes so you can understand their needs and motivations.

This way, it’s easier figuring out what’s in your audience’s mind right now. So you can answer the crucial question ‘How can my business solve their needs or make their lives better?’

A good understanding of your audience personas helps you with framing. Adjust the timeframe of your marketing to coincide with certain important events.

If you are a travel company and knows that most of your audience travels for holiday during a certain month, then you can concentrate your advertising and promotions throughout that month.

#2 Use Page Likes to Measure Interests and Affiliations
At 7 Figure Automation, we like to think that the demographic information as interesting, but it’s nothing close to what you find under “Page Likes” tab.

Learn a lot about your audience based on the kind of Facebook pages they like. This Facebook audience insights tab gives you a detailed view into their interest breakdown.

It comprises the top pages your audience have liked in each category, and the Facebook pages that are most relevant to your audience. Through this combined data, you can piece together a more accurate persona. You know what apps your audience uses, what organizations they support, what political affiliations they belong to and what media outlets they follow.

Bury yourself in this data to get a clearer perspective of your audience. Add this to what you learn from Lifestyle data and answer any questions you might be having about your customers!

Each blank you fill is another opportunity to create more targeted content, and set up more effective ads!

#3 Uncover How Your Audience Interacts with Content
This section is a goldmine of information regarding how your audience segment is most likely to engage content on Facebook.

You can see how likely it is that the segment will like, comment on or share your posts, access their accounts or click on your ads.

This way, you can play with the segment filters to find a target audience that’s more active and more likely to engage with your content.

You also learn what devices your customers are using to log in to Facebook. It’s almost always mobile, so make sure that your content and promotions are optimized for that.

Figuring out how people are engaging and interacting with your content can tell you a lot about their mindset.

Create Profitable Facebook Ads

Screen Shot 2015-09-22 at 11.12.31 PM

Most importantly, you’ll need a lot more to create Facebook ads that convert your fans and prospects into customers…

But researching your audience is unavoidable because you must put the right message in front of the right people…at the right time.

Different parts of your target audience have different interests. Facebook Audience Insights helps you master your audience in terms of their lifestyle, social activity level and interests.

By leveraging this behavioral and demographic intelligence, you can optimize your organic and paid social media campaigns to yield the best results!

Get started with Facebook Audience Insights – and grow your business’s engagement by figuring out who is most responsive to your brand.

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[/testimonial][/testimonials]

Using Facebook Audience Insights to Engage your Community

3 Easy Ways To Boost Mental Toughness

Mental toughness is a valuable skill in today’s challenging world.

Most people know how to build physical strength – but there’s a lot more ambiguity when it comes to building mental strength.

The reason is simple.

Your thoughts have powerful influence over what you feel and how you behave.

In fact, scientists at the Laboratory of Neuro Imaging estimate humans have about 70,000 thoughts per day. That means you have 70,000 opportunities to think optimistically or tear yourself down.

While there are many exercises that can help you become mentally tough, here are 3 easy ways to boost mental toughness:

1. Talk to yourself like a trusted friend.

As mentioned earlier, our thoughts have powerful influence over what we feel and how we behave.

In fact, your inner monologue has a tendency to become a self-fulfilling prophecy. Thinking things like, “I will never get this business profitable,” or “Things never work out for me,” can alter your behavior in a way that makes those predictions come true.

Replace these negative thoughts with optimistic ones.

When you notice yourself thinking something like, “I can’t figure this out,” remind yourself that your thoughts aren’t necessarily true.

Instead, ask yourself, “What would I have to believe in order to make this happen?” Then, focus on what you can do instead of what you can’t.

2. Take charge of your emotions.

Allowing emotions to control your focus drains your will power.

Emotions are nothing more than actions signals. These signals are telling you that something needs to change.

If you are frustrated it’s because your current strategy isn’t going to get you to your goal – you need to change your approach.

If you are fearful about your presentation at the big conference – you need to prepare yourself to give an exceptional presentation.

Many emotional issues stem from a desire to avoid discomfort.

People who fear failure often avoid new challenges in order to keep their anxiety at bay. But, avoiding emotional discomfort is usually a short-term solution that leads to long-term problems.

Develop an awareness of how your emotions impact your focus.

And decide to be in control of your emotions, so that they don’t control you. Face uncomfortable feelings head-on and take charge of your focus.

Embracing discomfort will give you more confidence and you’ll gain the ability to face new challenges.

3. Behave productively despite the circumstances.

It’s impossible to feel mentally tough when you’re focused on circumstances you cannot control.

Your life doesn’t just “happen.” It is designed by you, whether you know it or not. The choices, after all, are yours. You choose happiness. You choose sadness. You choose decisiveness. You choose ambivalence. You choose success. You choose failure.

Just remember that every moment, every situation, provides a new choice. It gives you a perfect opportunity to do things differently to produce more positive results.

Build Mental Toughness

Everyone has the ability to be mentally tough.

But developing mental toughness requires resilience and optimistic thinking.

With focus, you’ll develop the awareness needed to regulate your thoughts, control your emotions, and behave productively despite your circumstances.

Learning how to flex your mental muscles is the key to reaching your greatest potential in life.

Whether your goal is to become a professional athlete or a successful entrepreneur, or an outstanding parent – mental strength will help you achieve your goal.

[testimonials style=”6″ font_size=”12″ font_style=”normal” font_shadow=”none” margin_top=”” margin_bottom=””][testimonial name=”Mark%20Marcelletti” company=”Entrepreneur%20%7C%20Speaker%20%7C%20Digital%20Marketing%20Consultant” href=”” image=”http%3A%2F%2F7figureautomation.com%2Fwp-content%2Fuploads%2F2015%2F07%2Ffb-webinar-photo1.png”]

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[/testimonial][/testimonials]

3 Easy Ways To Boost Mental Toughness

The Ultimate Video Marketing Tool Box

Ultimate Video Marketing

If you’re not using video marketing to boost your business’s engagement and sales, you’re already behind the eight ball…

Using video strategy in your business is considered par for the course because your competition is already benefiting from this valuable tool. That’s why you need leverage from the best video marketing tools available to give your marketing the boost it desperately needs!

Here’s a roundup of the ultimate video marketing tools and resources that’ll help you create viral videos to take your business to the next level.

1. Google Adwords Keyword Planner

Google Adwords Keyword Planner

Google’s Keyword Planner is an instrumental tool for building new search network campaigns (on both YouTube AND Google), and optimizing existing ones.

The best thing about the Google AdWords Keyword Planner is that you are able to search for new keywords and use historical search data to come up with a useful list of search phrases.

This free tool helps you come up with keywords that reflect what your customers are looking for, allowing you to create video marketing content that’s timely and valuable!

2. VideoCents

VideoCents

VideoCents helps you find the right keywords for your videos and shows you YouTube video data for your competition.

Use this tool to find the right keywords to scale your channel. You get to access search volume data for keywords and phrases that will help you boost your channel’s popularity. This makes it easier for you to target high-traffic niches where you can maximize your viewership.

Use VideoCents to maximize your video strategy right from day one.

3. Keynote

Keynote

Keynote for Mac is your ultimate presentation tool.

If you’re looking to use a presentation in your marketing videos, this tool provides a wealth of beautiful presentations, powerful tools and dazzling effects that you can use to bring your ideas to life. Keynote works for Mac and iOS devices, and there’s a minimal learning curve especially if you’re already good with Microsoft PowerPoint.

4. PowerPoint

PowerPoint

Microsoft Office PowerPoint is an alternative tool for Keynote for Mac (highlighted above).

Use this flexible and powerful tool to create dazzling presentations. You get to access and leverage dozens of pre-existing styles and designs!

5. PowToon

PowToon

Animated videos are 150% more effective than ordinary marketing videos! PowToon is your ultimate video marketing tool for creating beautiful animated videos. PowToon makes it possible for you to save money, increase engagement, boost SEO and stand out from the crowd with creative video marketing.

This video tool is a must-have, particularly for trainers and educators!

6. Camtasia

Camtasia

Use this tool to create screen recorded videos in a snap. Camtasia is a powerful, easy-to-use screen recorder for PC and Mac users that makes it easy to create fantastic videos without having to be a video pro. Record your screen actions and movements, and import HD video from cameras and other sources. Camtasia is cross platform, so you can use it both on Windows and Mac.

7. ScreenFlow 5

ScreenFlow 5

ScreenFlow is an incredible video marketing tool for Mac users that takes screen casting to a whole new level. ScreenFlow not only lets you capture high quality videos, but also provides you with an easy-to-use editing interface.

You can use a number of motion, editing and media management tools that make screen casting a heck of a lot easier!

8. ATR 2100

Audio-Technica is a handheld dynamic microphone with USB digital output, and an analogue output (XLR). The analog output connects to your audio system, while the USB output connects to your laptop, Mac or PC for digital recording. This useful audio recording tool gives you an extended, smooth response that’s ideal for home studio recording, podcasting, voice over, on-stage use, and field recording.

a. Neewer Mic Stand

Need a cool stand for your video marketing microphone? The Neewer Arm Stand is your best bet. This accessory is foldable, adjustable and convenient to carry. You can change the height or angle to capture your best voice. It can be mounted on the announcers’ table with a Table mounting clamp that is included with the product.

9. The iPhone

If you’re an iPhone fanatic, you may find the latest smartphone by Apple particularly useful. The iPhone 6 isn’t just bigger, it’s much better. Some of the most popular YouTube marketing videos have been recorded on the iPhone. So if you need a one-in-all gadget that’ll help you communicate while enabling you to create cool videos, consider getting an iPhone 6.

a. Movo PM10 Lapel Mic

Using your iPhone to record your videos? This is your ideal microphone tool. The Movo PM10 Deluxe Lavalier is a condenser Microphone that works with the iPhone, iPod Touch, iPad, Windows and Android smartphones.

Also comes with a 1 year warranty, a Wind Muff & Lapel Clip.

b. Ampridge Shotgun Mic

Ampridge MightyMic S iPhone Shotgun Video Microphone MMS

Your in-built iPhone mic might not produce that ultimate voice you’re cultivating for your next video! This accessory increases the effective sensitivity you get with the default iPhone mic by reducing unwanted back and side noise. You can adjust the volume with real time monitoring using the MoviePro Video App on your smartphone. It will work with the iPhone, iPod Touch and iPad.

10. Canon EOS DSLRs

Canon EOS Digital SLR Camera

Take your video production to the next level with a Pro Canon DSLR camera. Canon’s innovative technology, brilliant design and world-class optics can help you create better-quality videos. Whether you’re a beginner or a Pro video maker, a Canon is an effective video marketing tool!

a. Stony-Edge Lapel Mic

An incredible sound quality Mic that works with all your camcorders and HDSLR audio recording. It’s portable and top quality!

This omnidirectional self-powered condenser microphone is best suited for webcasting, wedding recordings, school cases, entertainment and education.

11. Tripod

                               31xsn-R8qHL

A tripod is a must-have tool for video marketers. Whether you’re using a tripod for your mobile phone or your DSLR, a lightweight and compact design that makes it possible for you to capture steady and focused footage.

12. Wistia

Wistia

Wistia provides professional video hosting with analytics and scores of video marketing tools.

Think of Wistia as a smaller YouTube that’s dedicated specifically for business use. You can use this tool to increase leads and enhance focus in your content. With the email collectors, calls to action, viewing trends and video heatmaps, you have all the tools you need to leverage the power of video in your marketing.

13. Vimeo

Vimeo

If you didn’t watch videos on YouTube, you probably watched them on Vimeo.

Vimeo is an increasingly popular video hosting platform that allows you to upload content, share it with the world, and connect with your audience. You want to make sure that your videos get to as many people as possible, and that means you should seriously consider posting them to Vimeo.

14. YouTube

YouTube

YouTube is the worlds most popular video search engine (and it’s the #2 search engine in the world, behind Google).

Once you’ve made that perfect video that you know will appeal to your audience, YouTube is where you post it. You can cultivate an audience and make a profit on YouTube. Keep it in mind that when it comes to using videos on YouTube, quality is paramount. Focus on producing content that meets your audience’s needs!

15. YouTube Analytics

Screen Shot 2015-09-01 at 12.32.55 PM

YouTube Analytics is an incredible video marketing tool that provides a wealth of data, metrics and trends on how your content is doing on YouTube.

Use YouTube Analytics to make your content truly viral.

Leverage these video marketing tools to revamp your marketing campaigns, put forward your best content and make sure it’s targeted for the right people. This ensures your business gets maximum engagement and exposure from the most successful type of advertising – video marketing.

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[/testimonial][/testimonials]

The Ultimate Video Marketing Tool Box

Produce Viral Video Content with These 6 YouTube Analytics Secrets

YouTube Video Analytics

YouTube Analytics gives you bankable trends in your video content.

Like generating lists of popular keywords to leverage YouTube SEO, YouTube analytics is that little bit of extra data that can help you discover what your audience wants from you.

If you’re reading this, you’re either using YouTube to share your video content, or your planning to start in the near future.

So keep reading…

You can generate explosive YouTube results by leveraging 6 YouTube Analytics secrets that are hiding in plain sight.

When it comes to video marketing, quality and engagement are the name of the game. You have to provide your viewers with specific and relevant content to get them to take action.

That’s the golden rule, so keep it in mind.

But if you are looking to leverage the real power of viral video content, you’re going to have to do a lot more to make your videos more appealing and sharable to a massive audience pool.

Good thing is that you have everything you need right under your nose, from the YouTube Analytics tools to the optimization tips we offer in this useful blog post (truthfully, we should be charging for it).

After you upload your videos, you’ll want to know who’s watching them, and how you can increase your views.

That’s where YouTube Analytics gives you a serious advantage.

To get started, sign in to your Google account and click on your Channel icon in the top right corner.

From there, click “Creator Studio” and then you’ll see the “Analytics” tab on the left-hand column.

youtube-homepage-navigation

 

youtube-creator-studio-dashboard

At 7 Figure Automation, we like to think of the YouTube Analytics dashboard as a vault of valuable information telling us how to improve both performance and engagement.

Hit on ‘overview’ for a quick view of your channel performance.

   1. Channel Performance

youtube-channel-performance

Channel Performance should always be your top priority. You want to make sure that you’re getting as much engagement from YouTube as you possibly can.

For that to happen, your channel needs lots of traffic, subscribers, and you need to be monetizing your content.

Lucky for you, this is easily doable.

The YouTube analytics app provides a number of important metrics that can help you gauge and optimize your channel performance starting RIGHT NOW.

      a. Views

Views are the total number video views between all YouTube videos in your Channel.

This tells you how many people clicked on a link that started playing your video. You can pick up data on how several of your videos are performing from this YouTube analytics record.

Which videos have the largest percentage of your total views?

Pro Tip: segment your videos into playlists that are organized by topic. Evaluate each playlist’s total views to discover which content is most popular.

      b. Estimated Minutes Watched

Estimated Minutes Watched are the total number of minutes watched between all YouTube Videos in your Channel.

Getting a high number of views is great, YouTube ranks videos according to their total Views and Estimated Minutes Watched combined.

We call this Engagement.

Be sure to consider these factors when producing your video content. If people are spending a lot of time on your content, you’re doing it right. If not, you’ll need to access your content and do something to make your content better and more relevant.

      c. Total Estimated Earnings (ad revenue from partner program)

Total Estimated Earnings provides earnings-related details for the YouTube Partner content types (on both Channel and Video levels):

  • All Claimed Content
  • Ad earnings
  • Earnings derived from transactions on YouTube rentals

   2. Channel Engagement

The engagement reports scores the activity that drive’s your channel’s popularity.

High engagement activity is a great indicator that your content is doing well.

You’ll definitely feel a sense of accomplishment if a lot of people are sharing, clicking on your links, annotations and other calls to actions in your video content.

      a. Likes/dislikes

The Likes and Dislikes Report shows you the number of people who have liked and disliked your videos.

It shows you the total change in likes/dislikes for your videos and adds up the total.

The number of likes/dislikes lets you know how people are responding to your YouTube videos, whether positively or negatively…helping you understand which videos are attracting and engaging your audience the most.

The most entertaining or inspiring videos tend to get the highest numbers of likes.

Product promotion videos, educational content and advertisements on the other hand tend to attract fewer likes. Think about this in your YouTube strategy.

Pro Tip: encourage your viewers to comment and like your videos!

      b. Comments

The Comments report shows you the number of people commenting on your videos.

Use comments to see what people think about your videos. Comments are also a superb way to interact with your viewers. Make sure to reply fast and address questions or criticism professionally.

      c. Shares

The Sharing report shows you the number of times your videos were shared through the Share button on YouTube and the location of the share (e.g. Facebook, Twitter, Google+, etc.)

The more shares your videos are getting, the better for your YouTube video marketing campaign.

Invest the time to produce high quality videos and optimize them using YouTube SEO strategies to put your videos in front of the right audience!

      d. Videos In Playlists

The Videos In Playlists report shows you the number of times your videos were added/removed from a viewers’ playlist (e.g. Watch Later, Favorites, or a custom playlist).

Grouping videos in playlists helps get more views from related content. And people are more likely to watch a similar video at the end of each first video they view.

See how engaging your playlist content is – this can provide incredible tips for optimization or reorganization.

      e. Subscribers

The Subscribers report shows you how many subscribers have been gained or lost for your channel.

Subscribers receive emails each time you post new content, so they tend to be more engaged with your content and watch your videos on a regular basis.

This YouTube Analytics report can help you discover what videos are generating the majority of your subscribers.

Think about what people are searching for in your niche and find those essential keywords. Be sure visit our helpful post on how to get free YouTube leads and create a profitable channel.

   3. Top 10 Videos

The Top 10 Videos report shows your channel’s top 10 videos with the most views.

If a video is attracting as much attention as needed to rank at the top, then it’s definitely got something your audience loves.

Analyze it and try to figure out what this is.

Look at the thumbnails, annotations, descriptions, title and tags. Find that secret that makes this video a top-performer and replicate the same in all your future content.

   4. Channel Demographics

youtube-analytics-demographics

The Demographics report shows you the age range and gender segmentation of your audience.

This report breaks down your audience into three categories:

  • Gender distribution
  • Age distribution
  • Top locations by views

So, if you’re selling a product or service that applies to specific demographics, then you want to make your content is optimized for this group.

Pro Tip: select “Show only subscriber views” to see the demographics of the subscribers who are viewing your content.

   5. Discovery

youtube-analytics-discovery

YouTube is the second biggest search engine in the world after Google. YouTube makes it easy for website and blog owners to embed your video in their content.

Better still, you can find where your traffic is coming from so as to do your YouTube Search Engine Optimization accordingly.

      a. Playback Locations

The playback locations report gives you an overview of how many views you’ve gotten so far per location. There are several playback locations listed, including mobile devices, YouTube watch page, embedded player on other website, YouTube channel page and ‘YouTube other’.

This helps you determine whether you need to spend more of your efforts on YouTube SEO, or encouraging sharing and embedding to external websites.

      b. Traffic Sources

Tells you precisely where your traffic is coming from (e.g. YouTube search, YouTube channel page, YouTube suggested videos, YouTube playlist, etc.)

Consider sharing your videos via email newsletters, social media channels and other communication outlets that your business often uses.

You can track the performance of your efforts progressively to see what works best for you.

   6. Advertising Conversions

If you run ads on YouTube, you’ll want to figure out exactly how your money is working for you – to maximize leads and sales.

Lack of monitoring is one of the biggest mistakes you can make with paid advertising.

Use YouTube analytics to refine your marketing message.

Information on what videos are getting the most attention from viewers helps you plan and create the kind of content your viewers anticipate.

      a. Annotations

youtube-analytics-annotations

The Annotation report provides info about your video annotations performance of and gives engagement info such as click-through rate and close rate for annotations on your videos.

  • Impressions: The number of times your annotation was displayed.
  • Clicks: The number of clicks on your annotations.
  • Click-Through Rate: The percentage of clickable annotations that received clicks.
  • Close Rate: The percentage of your annotation impressions that were closed by a viewer.

You can access the Annotations report by clicking the Annotations tab on the left hand menu in your YouTube Analytics dashboard.

      b. Cards

youtube-analytics-cards

The Cards report gives you info about how your viewers are interacting with Cards on videos on different devices (desktop, tablet, and mobile).

You can access your Cards report by clicking the Cards section in the left-hand menu in YouTube Analytics.

And you can select to see cards data by Channel, Video, Card Type, Individual Card, Geography, and Date.

Available metrics:

  • Card teaser impressions: The number of times card teasers are shown. Teasers can have multiple impressions per view.
  • Card teaser clicks: The number of clicks on a card teaser. Card icon clicks get attributed to the last teaser shown.
  • Card teaser CTR: The click-through-rate of card teasers, which is the ratio of teaser clicks to teaser impressions.
  • Card impressions: The number of times a card was shown. A card impression is recorded for each card on a video when the card panel is opened.
  • Card clicks: The number of clicks for a specific card.
  • Card CTR: The click-through-rate of cards, which is the ratio of cards clicks to card impressions.

      c. Advertising Analytics

Advertising Analytics tell you how well your paid advertising is performing.

There are 3 basic types of advertising metrics you’ll want to pay attention to:

  • Ad Impressions: The number of times an ad was shown; an ad impression is recorded for each ad that is displayed before, during, or after their video
  • Ad Clicks: The number of clicks for a specific ad
  • Ad Click Through Rate: The click-through-rate of the ads, which is the ratio of ad clicks to ad impressions

Be sure to learn about the 4 types of YouTube ads and when to use them.

The wealth of data you gather on demographics, engagement and performance helps you create powerful ads that are likely to get better results.

YouTube Analytics holds a gold mine of information for your video marketing campaigns. If you get good at interpreting the data and taking positive action, you can use it to generate traffic at a profit.

[testimonials style=”6″ font_size=”12″ font_style=”normal” font_shadow=”none” margin_top=”” margin_bottom=””][testimonial name=”Mark%20Marcelletti” company=”Entrepreneur%20%7C%20Speaker%20%7C%20Digital%20Marketing%20Consultant” href=”” image=”http%3A%2F%2F7figureautomation.com%2Fwp-content%2Fuploads%2F2015%2F07%2Ffb-webinar-photo1.png”]

%3Ch5%3EHey%20There.%20My%20name’s%20Mark%20Marcelletti%20-%20CEO%20of%207%20Figure%20Automation.%20Our%20information%20products%20and%20coaching%20programs%20are%C2%A0successful%20in%20helping%20people%20just%20like%20you%20progress%20the%20Internet%20landscape%20to%20attain%20financial%20freedom.%20I’ve%20set%20out%20to%20create%20a%20culture%20of%20innovation%20to%20help%20you%20build%20the%20business%20of%20your%20dreams%20through%20creativity%2C%20conversations%2C%20and%20shared%20best%20practices.%20I%20hope%20you’ll%C2%A0join%20me!%3C%2Fh5%3E%0A

[/testimonial][/testimonials]

Produce Viral Video Content with These 6 YouTube Analytics Secrets

4 Types of YouTube Ads That Quickly Boost Revenue

YouTube Ad Types

YouTube ads are THE most powerful type of advertising.

The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online.

Video is the best way to capture a person’s attention and influence their emotions.

As a marketer, video gives you the ability to build personal connections with your prospects and develop a relationship online…

Marketers who are using YouTube video advertising effectively see a 20% increase in website traffic (conservatively).

And if you’re combining that with YouTube SEO (Search Engine Optimization) then you’re going to see even better results.

This post guides you through the 4 types of YouTube ads that quickly boost revenue and when to use them.

Is increasing leads and multiplying revenue your BIGGEST business goal?

If yes, keep reading…

Creating YouTube Ads Is Easier Than You Think

Creating YouTube ads is actually quite simple. Simply log in to your AdWords account, navigate to Campaigns, and click on the “add new campaign” button then select “online video.”

YouTube Adwords

Piece of cake, right?

You’ll just need to give it a little more work to make your campaigns perform well against your competition.

So optimizing your video ads is key.

Your Call-To-Actions’ should be so awesome that people want to click. For example – if you’re promoting a fitness video, consider taking your shirt off.

It’s all about the visual!

Refer to your buyer persona to see what targeting options work best for your niche, products or services.

Different imagery works for different images. Invest the time to find out what visual cues really rock in your industry, and then use them effectively to attract viewers to your video ads.

Once you’ve done that, it’s time that you understand the different types of YouTube ads and how you can use them.

So let’s dig in.

#1 Skippable Video Ads

YouTube Skippable Ad

Skippable Video Ads are designed to attract the attention of your prospects in the first five seconds of watching the ad.

Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. And they can appear before, during, or after the main video.

These types of YouTube ads are also referred to as TrueView In-Stream Ads.

After this brief moment, users have the option to either continue watching your ad, or click a ‘Skip Ad’ button to proceed watching their initially selected video.

Skippable Video Ads are a great way to increase visibility on a Cost Per View basis. How much you pay depends on how specific your targeting is.

One of the best things about Skippable Video Ads is that YouTube won’t charge you until the ad has been watched for minimum 30 seconds.

This YouTube ad type allows you to do something truly awesome – interrupt the viewer’s attention and force him or her to focus on your pitch. After ‘forcing’ their attention, the viewer is then given the option to skip the ad.

Skippable Video Ads often contain links that take a viewer to a landing page – e.g. early bird pricing offer page.

So, when should you go for the in-stream type of YouTube ads?

If you are looking for more impressions, this might be the best type of YouTube ads for you.

Your ability to get leads before they skip your ads depends on whether or not you can create a killer script to grab the viewer by the collar within the first 5 seconds.

Remember that viewers have a short attention span.

Capitalize on that first 5 seconds to get the best results with your video marketing campaign.

Keep it short and to the point. At 7 Figure Automation, we like it around 30 seconds and no longer than 60 seconds.

In-Stream types of YouTube ads are best targeted for people who:

  • Have watched similar content on YouTube
  • Are searching for specific keywords on YouTube
  • Have visited specific websites (web pages)
  • Are watching videos on particular YouTube channels.

#2 Non-Skippable Video Ads

YouTube Non-Skippable Ad

These are similar to the video ads mentioned above but are not skippable.

These types of YouTube ads are also known as Non-Skippable In-Stream Ads.

Non-Skippable Video Ads must be watched before your video can be viewed. And long Non-Skippable ads may be up to 30 seconds long.

These ads can appear before, during, or after the main video.

Keep it in mind that the shorter the better. Few people are actually going to spend an entire 60 seconds watching a compulsory ad!

Quality is paramount – never forget that!

Non-Skippable YouTube Ads can show any time; before, during or after a video.

Viewers will not be allowed to watch the originally selected video until they have viewed the entire advertisement.

If you think you have a really great offer to showcase, and are confident that you will capture the viewers’ interest within the shortest time possible, consider using Non-Skippable Video Ads…

However, if you’re not confident you can pull this off for now, consider staying away from non skippable ad types until such a time when you can make the ad content really irresistible.

#3 Display Ads

YouTube Display Ad

YouTube Display Ads appear to the right of the feature video and at the top right of the YouTube Search Engine Results Page. For larger players these ads may appear below the player.

Display Ads are meant to capture the user’s attention while they’re watching other videos.

YouTube used to highlight these ad types with a yellow border, but that’s no longer the case. That means your ads are now blended with other organic listings, which is a good thing for you!

Don’t use Display Ads to direct viewers to your landing page. Instead, use them to drive them to more of your content. But make sure that your ad thumbnail rocks, otherwise you’re going to have a problem getting people to click!

YouTube Display Ads are a great way to increase your YouTube subscribers, or get more views to your content.

If you want to use Display Ads to take users to your website, build calls to action into your video content. You should include links in your video descriptions as well as clickable YouTube Annotations.

#4 Overlay Ads

YouTube Overlay Ad

YouTube Overlay Ads are semi-transparent display ads that appear on the lower 20% portion of your video.

These types of YouTube ads are also known as YouTube In-Video Overlay Ads.

Linking your Call-To-Action Overlay Ad to your landing page gives you the highest chance of lead conversion.

The great part about these ad types is that you can advertise your company’s products inside the video of your competitor’s video. Allowing them to do all the work for you – and you to benefit from the situation.

As a rule of the thumb, your landing page should be congruent with your ad, so you can preserve the ‘scent’ of the ad and keep viewers hooked.

YouTube Overlay Ads are great if you’re looking to get more views without causing interruptions.

Be sure to see how HubSpot illustrates the use of this YouTube ad type to accomplish lead generation objectives.

Now you understand the 4 types of YouTube ads that quickly boost revenue. Test and use each one to see which one works best for your business.

Whatever types of YouTube ads you choose to use, the importance of a well-defined call to action cannot be understated.

If you are working with in-search or in-display ads, make the thumbnail enticing. A strong headline also works wonders.

Think about what you want to achieve when people click on the ad. Make sure that everything about the ad helps accomplish this goal.

And lastly, be sure to combine these 4 types of YouTube ads with YouTube SEO strategies to monetize your video marketing efforts.

[testimonials style=”6″ font_size=”12″ font_style=”normal” font_shadow=”none” margin_top=”” margin_bottom=””][testimonial name=”Mark%20Marcelletti” company=”Entrepreneur%20%7C%20Speaker%20%7C%20Digital%20Marketing%20Consultant” href=”” image=”http%3A%2F%2F7figureautomation.com%2Fwp-content%2Fuploads%2F2015%2F07%2Ffb-webinar-photo1.png”]

%3Ch5%3EHey%20There.%20My%20name’s%20Mark%20Marcelletti%20-%20CEO%20of%207%20Figure%20Automation.%20Our%20information%20products%20and%20coaching%20programs%20are%C2%A0successful%20in%20helping%20people%20just%20like%20you%20progress%20the%20Internet%20landscape%20to%20attain%20financial%20freedom.%20I’ve%20set%20out%20to%20create%20a%20culture%20of%20innovation%20to%20help%20you%20build%20the%20business%20of%20your%20dreams%20through%20creativity%2C%20conversations%2C%20and%20shared%20best%20practices.%20I%20hope%20you’ll%C2%A0join%20me!%3C%2Fh5%3E%0A

[/testimonial][/testimonials]

4 Types of YouTube Ads That Quickly Boost Revenue