How To Generate Free Leads And Create A Profitable YouTube Channel

How To Generate Free Leads And Create A Profitable YouTube Channel

Video marketing is the most successfully used marketing tool today. And YouTube is WITHOUT a doubt the most robust video marketing resource. It’s currently the second most used search engine in the world (behind Google).

There are a dozens things you can do for your business on YouTube, such as present your products, introduce your team, highlight your mission, and many more.

If you know how to press the right buttons, YouTube can be a surefire way to fuel the success of your business.

Just imagine what your company would be like if you had thousands of leads joining your email list from YouTube automatically!

Sure the BBC (Big Business Club) has lots of money to dump into marketing…but your small business is looking for creative, low-budget options to find valuable leads.

IN FACT, this post is for you if you’re looking to multiply your video marketing success on YouTube…

So if that’s you read on.

    1) Create Your Channel

YouTube 1 Channel

It takes less time to create your YouTube channel than it does to make breakfast in the morning.

But you’ll need some more time to polish it up!

By default, your channel’s landing page will appear simple. So, take advantage of the features YouTube provides to optimize your viewers’ experience.

Your goal is to get as many free leads as possible from YouTube…so make your channel content so good that you could charge for it.

A channel trailer is a great way to hook your prospects. You’ll want to make it attention grabbing, 1-2 minutes in length, and focused on your business’s Unique Selling Proposition…

BUT a trailer is not a must-have, so don’t get a headache if you don’t already have one.

Branding is also an important way to make your YouTube channel great. Consider customizing your background.

You also want to showcase your social profiles, and create a custom header. Unless you’re an NGO, this will come at a cost, but it is a cool way to add appeal to your channel.

A few great resources for getting YouTube channel art made are Fiverr, 99designs, or Canva if you want to do it yourself.

Checkout Derral Eves YouTube channel setup below:

YouTube 2 Channel Art

    2) Boost Traffic With YouTube Keyword Research

The Chinese say that a journey of a thousand miles starts with a single step.

When it comes to YouTube marketing, keyword research isn’t just the first step…it’s an important one that can help you take a serious shortcut to success.

If you don’t put the hard work in now to discover which prospects will be most responsive to your marketing efforts, you’ll end up spending more money to acquire leads and going over budget.

Here at 7 Figure Automation we use the Google Adwords Keyword Planner to generate a list of popular keywords.

YouTube 2 Keyword PlannerGenerate a list of words and key phrases that your targeted prospects are likely to use to find your content. For instance, if you’re in the juicing niche, you might come up with a list like this:

  • Vegetable juicing
  • How to juice a lemon
  • How to juice cleanse
  • How to Juice for Health
  • How do I Juice Vegetables

Next, remove the ‘how to’ and other words that aren’t directly associated with the ‘keyword’.

  • How to juice a lemon
  • How to juice cleanse
  • How to Juice for Health
  • How do I Juice Vegetables

YouTube 3 Keyword Search

Then use the keyword planner results to find more search terms out of each of these keywords.

YouTube 4 Search Recommendations

To see an expert in action, checkout how DigitalMarketer.com uses this keyword research to create highly ranking videos in the Basketball niche.

    3) YouTube Video Content Rules of Engagement

Once you’ve created a list of solid keywords, the next step is to create your video content.

It’s very important that you focus on just ONE specific need in each video.

Whether you’re using screen-recording tools like Camtasia and Screenflow, or actually filming yourself – the videos you create must be ULTRA SPECIFIC.

Before 2014, YouTube ranked videos that simply had a lot of views over a short period of time at the top.

But as their algorithm has become more complex, the emphasis is now on quality and engagement.

Ranking priority is given based on ‘watch’ time…

So, as long as you’re creating valuable, engaging, ultra specific video content that people watch all the way through, you have a shot at the top spot.

Make your videos as long as they need to be to offer value to viewers without losing their attention during the video. And keep in mind that shorter videos perform better than long ones.

But don’t get ahead of yourself with video editing. Some of the best YouTube videos were actually shot on a smartphone!

Simply take massive imperfect-action, put a result out there, and let the market tell you what adjustments to make.

To keep viewers coming in and score free leads with YouTube, you need to cultivate consistency.

If you decide to publish a video every week, make sure you do so. If it’s 4 videos per week, keep it up.

Find a schedule that’s realistic you can stick to.

    4) Use Simple YouTube SEO Strategies To Boost Traffic

Before you get overwhelmed by the technical jargon let me break it down…

Your primary goal is to score free leads with YouTube. This can only happen when you’re publishing content consistently and getting lots of traffic and views.

Remember the keyword research we did earlier?

Well, this is your chance to use it to make sure you’re putting the right message in front of the right people.

It’s that little bit of extra work that’s going to give you the edge over your competition….because optimization is key.

Optimize Video Metadata

Metadata are the descriptions you enter about your video to help YouTube’s search engine understand your video’s subject.

This includes the title, description and tags. Optimizing your metadata helps rank your Video both on YouTube and Google.

YouTube 5 Meta Deta

  • Optimize the Title – ideally, your Title should be descriptive, short and to the point. The title carries a lot of weight. Make it natural and clean, but don’t just overdo it with keywords.

         The YouTube keyword suggestion tool is a great way to find good ideas for your video title.

This tool gives you an estimation of how much traffic a key phrase is likely to have, so take advantage of this.

And make sure to choose ‘exact match’ when using this tool.

Pick a title that lets the viewer know that the video addresses their needs!

  • Optimize the Description – write a lengthy description of what the video content is all about.

Always include a relevant URL to your website at the beginning of your description. You want viewers to find corresponding info from your video on the company’s site. After the URL, bring in your most significant keywords within the first couple of sentences.

Aim at least 250 words long video description using the right keywords for the title and the video.

  • Optimize the Tags – Most YouTube marketers don’t use tags the right way. Just promptly inserting 3 or so tags won’t be ideal. Include 10-20 tags per video, using relevant keywords (words or phrases).

Think about what phrases or words users might use to find such a video. In this case, it helps to pay your keyword list another visit.

You have seen a lot of repetition in the last few paragraphs, but I want to make the word ‘optimize’ to stick with you.

Optimizing your Video title, description and tags helps YouTube and Google’s algorithm find your content for what it is.

For more experts in action, checkout KissMetric’s Post on how various companies have optimized their YouTube video channels for better results.

    5) Boost Engagement With YouTube Playlists

YouTube 6 Playlists

Playlists are a descriptive feature that allows you to organize your videos into groups based on a topic of your choice.

This is a great way to group similar videos together – making your channel better organized and more meaningful.

A viewer is more likely to watch a video of the same topic right after, so playlists help increase traffic from related videos.

Create keyword focused titles for your playlists. Provide a correct description for the playlist. You can insert as many as 5000 words for the description, but you really don’t need it that long.

    6) Boost Leads With YouTube Cards

YouTube 7 Annotations

YouTube cards allow you to add strategic Call-To-Action links to your videos.

These cards convert viewers into leads by taking them to your Landing Page where they can opt-in to email list.

Visit the video page you have uploaded, and click on the cards button under the video

Put your call to action here – ask viewers to subscribe to your channel for free training, join a list to get a free gift, or comment on your videos for expert courses and free premium resources!

YouTube cards are like clickable display advertisements.

You can use them to generate leads, get more social followers and direct people to your website (you’ll need to add an associated website through your “Creative Studio” to enable this).

More card tips:

  • Show cards only in the first 10% and the last 10% of the video!
  • Only use one card at a time. Don’t tell people to do many things at once!

    7) Top 3 YouTube Marketing Mistakes

Here’s a simple lists of things you shouldn’t do with your Channel…

  • Don’t bombard viewers with all of your content. Most likely, not all of it will be interesting to them. Make a point to only showcase the best about your business on your channel.
  • Don’t shuffle consumer content with corporate content. Use playlists to make groups of related videos.
  • Don’t order your videos by popularity. Focus on pushing the kind of content that’s currently most relevant to your business. Relevance is more important than popularity.

Conclusion
Start applying these tips to INSTANTLY boost your YouTube marketing results.

And make sure to focus each video on one specific topic.

If your content is well researched, relevant and succinct it will go a long way to earning engagement from your viewers.

Aim to create valuable video content and stick to a consistent schedule. It will go a long way to creating a profitable community on YouTube.

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[/testimonial][/testimonials]

How To Generate Free Leads And Create A Profitable YouTube Channel

7 Important Elements That Boost Landing Page Conversions

7 Important Elements That Boost Landing Page Conversions

Spending hours creating the perfect landing page only to see sub-par conversions can be quite frustrating.

It seems like all your competitors are consistently generating new leads and making tons of money. Their landing pages don’t seem much different than yours, yet they’re exceeding a 40% opt-in rate.

You’re starting to get overwhelmed. You’re delivering useful, engaging content, and you’re getting positive feedback on your lead magnet. But you can’t seem to get anywhere close to a 40% opt-in rate.

At this point, you’re starting to wonder if you have bad luck or something.

I know how you feel. I’ve been there.

DO NOT design another landing page without these 7 elements

landing page optimization

Personally, it took me quite a long time to crack the landing page code. I spend hundreds of hours and thousands of dollars finding strategies that actually worked.

To save you time (and money!) I’ve put together the top 7 elements that had the greatest impact on my traffic and conversions.

This step-by-step guide breaks down the entire optimization process into the 7 most valuable elements of any landing page.

1. Attention-Getting Headline

Your headline should be clear, concise, and benefit-driven. Avoid technical or unnecessary words. You will want to reach your customers in a deep and emotional way. Use this free headline analyzer to determine your headline’s Emotional Marketing Value (EMV) score.

2. Clean And Simple Design

Most themes use big images for background filler. This is a bad choice because they slow down the load time (lowering conversions) and take away valuable space. And after reviewing many split tests, it’s no surprise that the plain and ugly landing pages always win. Clean & Simple: 5 – Colorful & Busy: 0.

3. Graphic Of Lead Magnet

Pictures tell the story. But, your graphic must be professional looking to boost conversions. For professional and inexpensive designs – checkout Fiverr.

4. Two-Step Optin

The two-step optin button usually has something like “download now” or “get instant access!” as opposed to having a form on the page. The two-step optin flies under the radar because it doesn’t appear that you’re asking for something and it adds a micro-commitment before the big commitment to give you their email.

5. Optin Button Above “The Fold”

Most of your visitors won’t scroll below the fold. Make sure that your two-step optin button appears on the landing page, without having to scroll. And if you have a long-form landing page – make sure to put another optin button at the bottom.

6. Specific & Congruent Bullet Points

The text and imagery on your landing page should match the text and imagery that was shown in whatever ad or creative that brought your visitor to your landing page. In addition, you should explain EXACTLY what they’re getting (e.g. “Discover 5 ways to find your audience’s interests and generate a limitless supply of inexpensive traffic”).

7. Retargeting Pixel

Retargeting is essential to getting your conversions above 40%. Most of the time your visitors will get distracted and forget to take you up on your offer.

Retargeting Pixels are pieces of code that are placed in the header or footer of your website (and hidden in the background). They place anonymous retargeting “cookies” in a visitor’s browser. This allows you to display follow-up ads across the web and on Facebook.

Use these 7 elements to reduce your traffic costs and boost conversions more efficiently. And remember…there’s always another conversion percentage point to be squeezed out of your visitors.

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[/testimonial][/testimonials]

 

7 Important Elements That Boost Landing Page Conversions

The Perfect Email Template For Digital Marketers

email marketing strategies

Let’s face it. Email has been and will continue to be the most effective way to generate revenue. Whether it’s following up with a prospect, emailing customers about a new sale, or just giving away free content – email marketing is the modality that the world’s most profitable companies are using.

Here are some stats for online advertising ROI:

Screen Shot 2015-04-23 at 3.54.48 PM

(Mark The Marketer, February 2014)

Have you ever heard this one before? “The money’s in the list.” That’s because email marketing is the easiest way to nurture prospects into loyal customers.

In general, there are 3 types of emails you’ll be sending to your list:

  • The Welcome Email: Thank your prospect for subscribing; tell them what your business is all about and what they can expect from you. It’s very important that you “humanize” your communication by introducing yourself before you start talking about business.
  • The Value Offer Email: A link to your blog post, another lead magnet, or valuable content. The important thing to do here is give value without asking for anything.
  • The Value Promo Email: Promo emails include new products/services, flash sales, online or in person trainings, etc. Provided that you’ve qualified well throughout the process, the sale should be a natural next step.

Each one of these emails can and should be a different length. Email length factors on your audience: their unique interests, habits, and demographics. Determine this by recording which of your “strategic links” are clicked most often. More on that in just a bit.

The Perfect Email Template For Digital Marketers is a proven, step-by-step system for creating emails that get opened, get read, and get click-throughs.

 

the perfect email template

 

The 9 components of The Perfect Email:

1. An Attention-Getting And Intriguing Subject Line

Your subject line sells the open. You need to spend as much time crafting your subject line as you do writing your email. After all, if your email doesn’t get opened, it does you no good.

2. A Benefit-Driven First Sentence

The first sentence is considered “the second subject” line because it appears in your readers email feed along with your subject line. It can also be used to get your email opened. Just make sure to remove the “Email not displaying correctly?” link at the top of most email marketing templates – otherwise that will appear instead.

3. An Outstanding Image That Matches Your Content

It’s no secret that images are more engaging. They boost content reading time and communicate your message in a way words cannot. Using an image that matches your content can get readers to use their imagination and emotionally engage with your content.

4. A Brief Explanation Of What Your Content Is About

Your explanation should be no more than 3 sentences. Make sure to tell them where they can read your content and why it benefits them. This explanation is usually where your curiosity link is placed.

5. A Curiosity Link

The curiosity link is the first of 3 links – each designed to sell the click. This link is embedded in your Outstanding Image and/or your Brief Explanation. It’s there for people with short attention spans that want to see what your email is about.

6. Content Features List

This is a VERY important part of your email. Most people are busy, so they’ll be scanning your email for quick clues about it’s importance. This is where you list the BEST features of your content.

7. Direct Benefit Link

The benefit link is the second of 3. It’s embedded right after your Content Features List. If they’re interested in the benefits of your content then the logical next step is to click this link.

8. Create Scarcity

Creating Scarcity and/or telling your reader why they need to take action is ESSENTIAL. People are about 10x more likely to take action to avoid pain then they are to pursue pleasure. Consider the long-term effects of not taking action on your content.

9. Scarcity Link

The third and final link is your scarcity link. As mentioned before, scarcity is a VERY powerful motivator. But you should use it ethically and intelligently.

10. Email Width Should Be Under 600 Pixels

This ensures your readers get the most appealing reading experience. In the book Brainfluence, Roger Dooley explains that emails under 600 pixels appear less intimidating and are easier to digest.

Employ the components of The Perfect Email Template For Digital Marketers and watch your email stats explode! Having an outline to follow will reduce the amount of time it takes to both create your emails and get exceptional results.

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[/testimonial][/testimonials]

The Perfect Email Template For Digital Marketers

 

The Perfect Sales Page Template For Digital Marketers

You need it to engage your prospects. It either helps you get the sale or lose your reader forever. It doesn’t matter if you’re a blogger, a brick and mortar store, or a digital agency – sales pages are essential for you to sell online.

But not all sales pages are created equal. There’s a sequence that guarantees you’ll consistently convert readers into customers. I call this sequence “The Perfect Sales Page Template For Digital Marketers”. Not only will it give you a roadmap for creating effective sales pages – it’s applicable just about everywhere.
Perfect Sales Page Template - New Page

1. Attention-Getting Intro

Your attention-getting intro is by far the most important part. You want to engage your reader right from the start and tell your prospect why they should keep reading. Make a big promise, provide something of value, or create scarcity.

2. Your Prospect’s Problem

This is where your research meets your copy. You want to create a selling environment by telling a story or illustrating the big problem that’s troubling the market WITHOUT giving a solution. The fact that you’re “opening a loop” with spark curiosity in your reader because they’ll want to keep reading to find the answer.

3. Why This Is Different

If you’ve done a good job getting your prospect’s attention and defining their problem their next question will, “Who are you and how are you qualified to help me?” This section is where you want to establish credibility and relate to your prospect. Prospects only buy from people they like and trust.

4. Solve Their Problem

Show your prospect what you’re going to do to solve their problem. Use real world examples. Case studies, market research, and testimonials are all proof that your prospect can be successful with your product or service. But there’s more.

5. Unique Features Of Your Product

Some of the biggest reasons why people don’t make purchase decisions are “I need to shop around” or “I’ve seen this before”. By positioning your product or service as something different and innovative you establish authority and scarcity.

6. Justify Their Purchase

People make purchase decisions that are based on emotion and backed up by logic. Give your prospect the ownership experience and take them through the transformation. By doing so, you’re creating powerful emotions within your prospect and making them feel confident that you can help them.

7. Show Long Term Value

By now your prospect is hooked. They’re looking for logical reasons to say yes. If possible, show them how your product or service is applicable across other markets, other technologies, or other areas of their life.

8. Give A Service Guarantee

A service guarantee could be your service department’s hours or a 30-day money back guarantee. People are always fearful about making bad decisions. Tell them how you take care of your customers and what they can do if they change their mind.

9. Ask For The Order

As valuable as the preceding steps are – the preceding steps have zero value if you don’t ask for the order. You can ask in big bold letters at the bottom of the page or leave it buried somewhere in the copy. Bonus points for creating scarcity.

Use The Perfect Sales Page Template For Digital Marketers and you’ll dramatically increase your conversions and sales. When it comes to effective selling through copy – connect with your reader and tap into their emotions. This is the way to the promised land.

 

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[/testimonial][/testimonials]

10 Factors To A Highly Converting Ad

10 factors to highly converting ads

It’s a secret that’s been around for decades. Successful advertisers have been using it to consistently generate leads and sales through virtually every advertising medium. The secret is that there are 10 factors to a highly converting ad.

All the components in an ad are fundamentally designed to do one thing and one thing only: get you to read the first sentence of the ad. In fact, it doesn’t matter how good your product or service is – if you fail to include these 10 factors you’ll be leaving money on the table.

1. Headline

Get your prospect’s attention and advance them to your subheadline.

2. Subheadline

Give your reader more details and further clarify your attention-getting headline.

3. Image

Keep your reader engaged with visuals and illustrate your product or service more thoroughly.

4. Caption

Describe your image. This is an important component and one that’s often read.

5. Copy

Explain how your product or service solves your prospect’s biggest problem. Checkout last week’s post on copywriting to master this factor.

6. Paragraph Headings

Break up your copy into smaller chunks, which will make the copy look less intimidating and easier to read.

7. Logo

Show your prospect that you’re representing your product and associate them with your brand.

8. Price

Let your reader know what the product or service costs. The price could be displayed in large font at the bottom or it could be buried in the copy.

9. Call-To-Action

Give your reader a way to sign up for your email list or take advantage of your offer. Call-To-Actions are usually near the end of the ad.

10. Simple Design Layout

Make your ad easy to navigate by using attractive fonts, colors, and graphic design.

Use these 10 factors in each and every ad and you’ll be blown away with how effective your results are. When it comes to creating ads – following a system and keeping simple is the perfect formula. To improve from here try split testing offers, layouts and headlines.

10 Factors To A Highly Converting Ad

26 Time Management Hacks

We’ve all heard it before. “Everyone has the same 168 hours in a week.”

Despite this universal time-constraint, there are high achievers getting a lot more done than others. How are they doing it? Productivity is not about multi-tasking or sleeping less…it’s about making the most of your time and focusing on your most valuable activities.

Want to get more leverage in your daily productivity? Checkout this amazing Slideshare presentation: 26 Time Management Hacks I Wish I’d Known at 20 from Étienne Garbugli.

Here’s are my key take-aways:

  1. We are human. There are some days when you’ll be able to work 12 hours straight, kicking ass and taking names. Other days you just won’t find your flow. And when that happens, don’t fight it…we all need time to relax and rejuvenate.
  2. Focused attention is a rare commodity. Act as if your time is worth $1,000 per hour. Is your current task worth that much?
  3. Multi-tasking limits your focus and productivity. Use the 3 x 1 principle for maximum productivity: one problem, one solution, one sitting.
  4. Perfection is impossible. Follow the Facebook company moto: “Doing is better than perfect.”
  5. Separate thinking and execution to execute faster and think better.
  6. Organize meetings early during the day. Time leading up to an event is often wasted.
  7. Keep the same context throughout the day. Switching between projects/clients slows down your momentum.
  8. In order to maximize your daily energy and willpower, break tasks up into one hour chunks and use a Pomodoro timer to keep you track.
  9. “Delegate and learn to make use of other people.” John C. Maxwell
  10. Do a full mind sweep of all the things you need to do and record them into a reminder app. This will keep them from distracting you while you’re in the zone.

Getting off track and getting disorganized are a natural part of daily productivity. We must have a strategy for staying focused, maximizing our energy and being happy about what we’re doing. Pick your key takeaways from the 26 time management hacks and try them out to start getting more done in less time.

26 Time Management Hacks

My 7 Biggest Takeaways From Traffic And Conversion Summit 2015

My 7 Biggest Takeaways From Traffic And Conversion Summit 2015

It’s the most amazing event for entrepreneurs and online marketers. Three days of cutting-edge strategies, proven business models, discussion panels and the world’s most successful online marketers. Digital Marketer’s Traffic And Conversion Summit is THE event you do not want to miss. But thankfully I’ve got you covered.

I was there all three days and took notes as if the teachers were giving the answers to the test…because they were! Below are my 7 biggest takeaways from Traffic And Conversion Summit 2015.

1) The Future Of Advertising Is Going To Be Merging Content And Commerce

Is your business just a tollbooth or are you adding value? Companies like Birch Box, Rakuten and Thrillist are doing an amazing job adding value by combining ecommerce with media in a fun way. The New Rules Of Tech are changing everything and the winners in business will be the ones that can lower the barrier of entry without sacrificing equity.

2) He/She Who Pixels The Most Visitors Wins

Traffic is expensive. That’s why pixeling first and retargeting later is the cost-effective strategy. A pixel is a tracking code that’s placed on your website that records all visitors to that page. Google, Facebook and the online retargeting software companies use these pixels to track visitors. You create goodwill with your subscribers by sending them to free content, pixeling them and retargeting them into your funnel later. By building audiences with these pixels you’ll be able to get the lowest traffic cost and the highest conversion rate.

3) The Viral Content Engine Will Save Your Life

Blogging is time consuming and it takes a lot of energy to consistently create great content. With a “viral content engine” you are using online resources such as Buzzsumo and SEMRush to find the most popular articles and keywords in your niche. You can find content that has millions of social media shares, share their content on your blog (and link back to them of course), and reduce the time it takes you to create blog posts down to just 30 minutes. Check out 8 Creative And Useful Blogging Hacks You Can Start Using Now.

4) The 3 Types Of Funnels And How They Fit Into Your Business

Social media sales funnels are the most powerful way to automate and scale your business. There are 3 types of funnels and each one serves a different purpose for business:

  • Acquisition Funnel: Gets new leads and customers. Goal = quantity, not profit.
  • Activation Funnel: Turns leads that haven’t purchased from you into customers.
  • Monetization Funnel: Turns buyers into multi-buyers.

The single biggest thing you must overcome is your prospect’s doubt in themselves. Learn How To Easily Create A Social Media Sales Funnel.

5) How To Use Data To Kill The Competition

Chief Data Scientists and Chief Marketing Technologists will be the hottest marketing jobs for several years to come. This is because using data-driven, ROI-aware content marketing dominates online. Insightful tools such as SimilarWeb, Scribe, and Playbuzz will give you hard evidence about what your audience is searching for and where they’re spending their money.

5) How To Build An Affiliate Army

Affiliate marketers give you powerful leverage. They are risk-free revenue that scales. They provide thousand’s of approaches to selling your stuff, rapid list building and viral branding. In fact, 40% of Amazon’s $100 billion is generated by affiliates. Here are the rules for managing affiliates:

  • You work for them
  • You still have to do most of the work (providing tools, collateral, markets)
  • The best Earnings Per Click (EPC) wins
  • Test your money not theirs
  • Stay in constant communication (Skype, EZ Texting)
  • Affiliates love contests
  • The faster you pay the more they sell
  • Affiliates need to know their numbers (CTR, AOV, EPC)
  • Go to where the affiliates are (Clickbank, A4D)

From here it’s all about developing relationships. The more you take care of them, the more they will do for you and the better chance you have that they will promote your offer, even it isn’t profitable at first.

6) The Lean Company Structure For Online Businesses

I love this business model because it’s simple and effective. Your business should have one leader and 3 managers. Sometimes you fill these roles if you’re a solopreneur. The promo manager serves the company, the project manager serves the company, and the promo manager serves the customers. The flow has a unique set of checks and balances. Each is responsible to the manager on the left.

Company structure - New Page 7) The Simple Habits Of 7 Figure Agencies

Neil Patel: Founder of Quick Sprout and Crazy Egg, Neil searches for the keywords he’s already ranking for, looks these keywords up in Google and sprinkles in the related keywords (listed at the bottom of the SERPs page) into his content to boost page rankings.

Keith Krance: Owner of Dominate Web Media, Keith uses story-based testimonials to generate interest and credibility with prospects. Amateur looking videos work the best for testimonials because they are original.

Gary Henderson: CEO of Interactivity Digital, Gary uses Urchin Tracking Modules (UTM) to identify which Facebook targets are giving you the best ROI. UTM tags are added to the end of a URL. They send back data to Google Analytics and other 3rd party applications allowing you to track which parts of your online marketing are working the best.

Justin Brooke: CEO of IMScalable, Justin writes blog posts that sell like cake at fat camp. His blog post structure is: NLP yes set, identify a problem, agitate and provide a solution. Justin said when he began marketing online he started spending $25 per day on Google, YouTube, Facebook and Amazon ($100/day total). This strategy has turned his business into a 7-figure agency and he’s had to shut it off at times because of the sheer amount of traffic it was generating.

To say that this was an educational event and I got value from it would be a VAST understatement. There is something to be said about getting off your butt, getting out of the house and going to live events…you are surrounded by inspired people, innovative ideas and conversations that completely change the trajectory of what you thought was possible in your life.

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My 7 Biggest Takeaways From Traffic And Conversion Summit 2015

8 Creative And Useful Blogging Hacks You Can Start Using Now

8 Creative And Useful Blogging Hacks You Can Start Using Now

Wouldn’t it be great if you had a limitless supply of blogging ideas that you could write about in 30 minutes or less? If you’re like me you realize that starting a blog is easy, but maintaining it is a completely different animal.

This post is for you if:

  • You have trouble finding the next topic for your blog post
  • You lack the time to concentrate on your blog
  • You’re not making any money from your blog
  • There’s a lot of competition in your niche
  • Your blog posts aren’t getting any social engagement or shares

If any of these resonate with you then you are in the right place. And since I’m committed to posting fresh content every week to help you (my loyal reader) grow your online business, I’m going to share with you 8 creative and useful blogging hacks you can start using now. Let’s dig in.

1) The Stat Round-Up Post

The stat round-up is one of my favorites because it provides relevant and useful information. Checkout the stats provided below by Social Marketing Writing. It’s a great example of how to educate your audience with functional statistics and an appealing infographic.

how to create a stat blog post 18 Creative And Useful Blogging Hacks You Can Start Using Now

how to create a stat blog post 3

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Notice the social sharing buttons on the left side. This is crucial because it allows your readers to easily share you content so you can build links and rapidly grow subscribers.

Read the full blog post on Social Marketing Writing’s website.

2) The Quote Post

This post is great because everyone loves a good quote. Quotes are a powerful way to borrow authority and provide unique insights. See how Income Diary used this post type effectively:

how to create a compilation blog post 4

Simple right? That’s why I love it. Read the full post on Income Diary’s website.

3) The Interview Post

The interview post is extremely effective because it allows you to “highjack” the authority of gurus in your niche. You can send a quick email to potential candidates or do an interview over the phone. All you have to do is tell them that your audience would love to hear their valuable insights. You can post a photo of their choosing on your blog and provide a Q&A format like so:

how to create a compilation blog post 5

If you are able to play your cards right, you may also be able to have them broadcast your post to their list of subscribers (and allowing you to “borrow” their audience). Pro Tip: reach out to people who have recently published a book. They are usually very open for any type of promotion.

Read the entire post on Business Launch Pad’s website.

4) The List Roundup Post

The list roundup post is a great way to share best practices with your audience by synthesizing a list of strategies for your niche. These list posts tend to be the most popular posts because you are sharing what’s working now in a particular area. Take a look at  phenomenal post by Jimmy Daly at Vero:

how to create a list roundup blog post 1

how to create a list roundup blog post 2

how to create a list roundup blog post 4

This is an excellent post because Jimmy shares 15 value-packed strategies for increasing engagement through email marketing. If you’re serious about growing your subscriber list, you’ll definitely want to use these strategies to retain your readers.

You can read Jimmy’s entire blog post here.

5) The Youtube Reaction Post

This post is one of the easiest and most effective posts. Not only is video the most engaging form of content…finding a relevant video should take all of 5 minutes. From there, all you’ll need to do is explain to your readers why it’s important to them and what you think they should take away from the video. Check out Russ Henneberry‘s post on the Salesforce Blog:

how to create a youtube video reaction blog post 1

how to create a youtube video reaction blog post 2 The main thing to note is how Russ begins his content with “here’s my take on this”. You can read the complete post on the Salesforce blog.

6) The YouTube Cut-Up Post

YouTube cut-up posts are the perfect posts for the “how to” posts as well as the step-by-step instructions. They can be used for anything from arts and crafts to marketing tutorials. See the fine work of this post in action from DIY Ready below:

how to create a youtube cut up blog post 1

how to create a youtube cut up blog post 2

how to create a youtube cut up blog post 3

how to create a youtube cut up blog post 4Make sure to label each step in the process and why it’s important to the project. Bonus points for including social sharing buttons in these posts because they tend to get a lot of shares, especially on Pinterest.

Read the entire blog post on DIY Ready’s website.

7) The Crowdsource Post

By far my favorite type of blog post. The crowd source post is the perfect blend of authority hijacking, valuable content, and social reach. When done right you’ll get guru’s sharing valuable content on your blog and sometimes they’ll send it to their own network if you approach them the right way.

Check out how the world class team over at Digital Marketer does it here:

how to create a crowdsource blog post 1

how to create a crowdsource blog post 2

how to create a crowdsource blog post 3

how to create a crowdsource blog post 4

how to create a crowdsource blog post 5Good stuff, right? Here is a great email script for getting gurus on board:

Subject: Quick question

Hi (NAME),

I just finished (LISTENING/READING/WATCHING) your latest (BLOG/ARTICLE/PODCAST).

Fantastic.

I have a blog called (NAME OF BLOG) and I’m putting together a post on (SPECIFIC TOPIC) and I’d be honored to get a little blurb from you that I could put in my post.

My audience would absolutely love to get your thoughts on this topic.

I’ve already received a quote for this article from (OTHER INFLUENCER) and I’d be so grateful if you would participate as well.

Please reply if you are interested and I’ll send you the quick question. I only need a 3 to 5 sentence response. And, of course I’ll link to your (BLOG, BOOK, WEBSITE).

I promise the whole thing will take 5 minutes or less.

(YOUR NAME)

Read the entire blog post on Digital Marketer’s blog.

8) The Compilation Post

The final post is the compilation post. It can be a combination of video, images, infographics and any other digital media. The more visual content you have on your post, the longer your readers will stay on your page and the better your SEO rank will be overall.

Take a look at Neil Patel‘s post on Entrepreneur.com. Neil is one of the most qualified experts on this topic:

how to create a compilation blog post 1

how to create a compilation blog post 2

how to create a compilation blog post 3

Social sharing buttons on this type of post is mandatory. Bonus points for call-to-actions and relevant product ads. You can read the entire post on Entrepreneur’s blog as well as checkout more great stuff from Neil at Quicksprout.

And there you have it! 8 creative and useful blogging hacks you can start using now to grow your subscriber list quicker, with less effort. Maintaining your blog just got a heck of a lot easier. For further blogging inspiration from the most highly shared articles on the web, checkout Buzzsumo. On here you can find other blog ideas in addition to the 8 creative and useful blogging hacks you can start using now.

I wish you the best of luck and hope that this post has been helpful for you! Keep up with the positive feedback so I can continue to give you great stuff.

Talk Soon.

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8 Creative And Useful Blogging Hacks You Can Start Using Now

How To Easily Create A Social Media Sales Funnel

tech tuesday 3

You’ve probably heard. Social media sales funnels are disrupting the way we do business online. In fact, without one of these digital funnels, your business is at risk of failing to keep up. And it gets worse.

Businesses that don’t have a way to capture prospects email addresses for later follow-up could be leaving as much as 50% of their potential revenue on the table. From all my research into various markets (both online and offline), it’s safe to say that approximately 25% of customers who engage with your business are interested and ready to buy; 25% are not because your business isn’t applicable to them; and 50% are interested but not ready YET. Can you relate?

This means if you don’t have a way to capture your prospect’s email address for later follow up (to nurture them into becoming a customer), you could be missing out on 50% of your potential revenue! And that’s why I want to show you How To Easily Create A Social Media Sales Funnel:

1. Setup & Get Started

The first step is to understand your audience and their habits. Once you know whom you’re targeting you can decide which social media platforms are the best fit. Whether it is Facebook, LinkedIn, Twitter, YouTube or something else, each platform has a slightly different active-audience, depending on your niche.

From here you’ll need to setup your professional profile, advertising account and your website (although a website isn’t necessary for your funnel). If you’re new to the platform and need help setting up I’d recommend finding a video tutorial on YouTube. You can easily setup your profile in 15-20 minutes.

Pro Tip: If you’re new to this but you want to create a stand-out online presence, you can hire a photographer for professional photos and/or a contractor on Fiverr or oDesk to build you an inexpensive WordPress website.

2. Create An Irresistible Lead Magnet

A Lead Magnet is a small “chunk” of value that solves a specific problem for a specific market in exchange for a prospect’s email. More importantly, you’re giving value first and setting the stage for the relationship. The Lead Magnet should be valuable, but not take more than 15 minutes to consume or it could prevent them from moving further in your funnel.

Some good Lead Magnet examples are:

  • Toolkits/Resource Lists
  • Cut & paste templates
  • Guides/Cheat-sheets/Blueprints
  • Case studies
  • Free trials
  • Assessment tests
  • Surveys

3. Build A Squeeze Page

Now that you know whom you’re targeting and what you’re offering, it’s time to build your squeeze page. A squeeze page is the web page prospects land on after they click your ad. The squeeze page contains a headline, sub-headline, list of benefits, an image of your offer and a call-to-action. This page is designed to obtain a reader’s email address by encouraging them to opt-in and receive your Lead Magnet.

You absolutely DO NOT have to have any experience with websites or coding in order to build an effective squeeze page. There are many squeeze page platforms that make it extremely easy for you to build one with a cut-and-paste template. Simply add your colors, text, images, and integrate it with your Email Auto-Responder. More on that in just a bit.

My favorite tools for creating squeeze pages: LeadPages, Click Funnels, and OptimizePress.

4. Create Your Ad

Creating your ad is a similar to creating your squeeze page, but you have to compact it all into a very small template. You create your headline, sub-headline, image and a call-to-action. The more congruent the content in your ad and your squeeze page, the higher the conversion rate will be. But we’re not done yet.

You’ll need to navigate the ad manager on the platform you’re using (again, YouTube has plenty of resources here). You’ll have to set up your campaign type, target your audience, choose the bidding type, schedule and add your ad content.

In general, there are two types bidding: cost per impression (CPM) and cost per click (CPC). CPM stands for the cost per 1,000 impressions. If your CPM is $1, you’ll be charged $1 for every 1,000 impressions on your ad. CPC stands for cost per click and can include specific actions such as likes, conversions, and registrations.

My favorite tools for creating outstanding ad images: Canva and PicMonkey.

5. Configure Your Email Campaign & Auto-Responder

Jeff Walker, in his book Launch, refers to your email list as your “license to print money”. And I totally agree. Your social media sales funnel will allow you to rapidly build an email list of pre-qualified prospects. But after you build your list, you’ll need to nurture your leads into becoming customers. Lets take a closer look.

In general, there are 3 types of emails you’ll be sending to your list:

  • The Welcome Email: Thank your prospect for subscribing, tell them what your business is all about and what they can expect from you. It’s very important that you “humanize” your communication by introducing yourself before you start talking about business.
  • The Value-Offer Email: A link to your blog post, another lead magnet, or valuable content. The important practice here is give value without asking for anything.
  • The Value-Promo Email: Promo emails include new products/services, flash sales, online or in person trainings, etc. Provided that you’ve qualified well throughout the process, the sale should be a natural next step.

My favorite tools for email auto-responders: AWeber & Infusionsoft.

6. Integrate Your Shopping Cart

Now we talk about the exciting part….how to collect your money. There are 3 components to your shopping cart:

  • Order Form: The page where customers fill out their payment details and pay for their product/service. Some shopping carts can require HTML or coding experience, so look before you leap.
  • Payment Gateway: Links your order form to your processing network and merchant account.
  • Merchant Account: Enables you to accept credit card payments.

I recommend getting a solution that incorporates all 3 components seamlessly so you can create a headache-free shopping cart with a user-friendly design. You’ll most likely need to integrate 2 or 3 different services to get your payment system setup, so make sure each of your platforms integrates easily.

My favorite shopping carts: PayPal Payments Pro, Stripe, Sam Cart, 1Shopping Cart.

As soon as you setup these main components to your social media sales funnel, you’re well on your way to leveraging the power of automation and scale in your business. From here, you’ll want to increase your presence on all of the social networks and monetize your traffic sources online.

For the complete list of my favorite tools, visit My Resources Page.

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How To Easily Create A Social Media Sales Funnel

12 Habits Of A Rockstar Online Entrepreneur

12 Habits Of A Rockstar Online Entrepreneur

If you’re an entrepreneur or an online marketer, you probably realize that starting an online business and actually achieving a favorable outcome are two completely different stories – especially if you just showed up to the party.

The progression of social media and online marketing technology has made it easy and inexpensive enough for just about anyone to open up shop. And to no surprise, operating a healthy business hasn’t gotten any easier. According to Michael Gerber in The E-Myth Revisited most of us are “technicians” turned business owner. The fatal assumption is: if you understand the technical work of a business, you understand a business that does that technical work. And the reason it’s fatal is because it isn’t true. Let me explain.

As an entrepreneur we need to be a “jack of all trades”, not just a technician. Michael Gerber clarifies that there are 3 personalities we must operate with: the technician, the manager and the entrepreneur. Gerber refers to the interaction of these personalities as the “entrepreneurial seizure”. I’ve expanded on these personalities to form the 12 Habits Of A Rockstar Online Entrepreneur.

Want to be an online rockstar? In no particular order, here are the 12 habits of a rockstar online entrepreneur you need if you want to guarantee success online.

1) Insider Research

Research should always begin with what’s working now. And whether you’re launching a new product or deciding which email autoresponder to go with, research should involve other people in your industry whenever possible. Talking to other people to help you make the right decisions can help you take the shortest path to success.

2) Inspired Innovation

Innovators are always asking the question: “How can I make this better?” When you remove yourself from working IN your business and start working ON your business you can bring yourself back to your purpose. And purpose-driven entrepreneurs challenge the status quo and tend to build more profitable businesses.

3) Technical Integration

By far the least sexy habit is the technical integration (but arguably one of the most important). Online businesses are made up of dozens integrated platforms that make them work. Understanding how to use each platform and get them to “talk” to each other properly can greatly speed up your ability to launch and scale profitable campaigns.

4) They Take Imperfect Action

If you took one thing and one thing only from this post, THIS IS IT. After consulting hundreds of businesses and entrepreneurs, it’s clear that most of them are perfectionists. Not only is perfection unattainable, it will slow you down, make you procrastinate and limit your success. Seek to take imperfect action, put a result out there and let the market tell you what adjustments to make.

5) Personal Networking

Networking and “masterminding” are critical for the growth of your business. Getting in that environment where the high-level conversations are taking place is where all the ideas pop. If you’re not able to stay on the cutting edge and keep up with these conversations, you’ll get left behind.

6) Creative Copywriting

Copywriting is one of the most important ingredients of effective online marketing. The art and science of engaging with your audience and getting them to give you their hard-earned money has never been more important. And no one knows your business like you do.

7) Social Media Marketing

With global user bases, desirable demographics and high user engagement, social media marketing is mandatory for the automation and scale of ecommerce. Social media advertising gives you the ability to get your products and services in front of hundreds of thousands of people in minutes and generate sales the same day.

8) Sales Influence

Whether it is influencing a customer to do business with you or a Joint Venture partner to promote for you, sales and influence is the lifeblood of revenue. True selling at its core is simply understanding a buyer’s needs (sometimes better than they do) and painting a picture for them of what their life would be like with your product or service in it.

9) Data Analysis

If you want to consistently grow, then analyzing your business’s data can’t be ignored. And knowing the basics such as Lead Acquisition Cost, Customer Lifetime Value, and Return On Investment are necessary for scale. If you can get ROI spending $1,000 per month, you can get ROI at $100,000 per month if you know your numbers.

10) Extreme Delegation

If you feel inadequate in any of these personas, this one will save your life. Many of the most successful entrepreneurs and CEO’s I have ever met are extreme delegators. They are the visionaries that understand the big picture and use that vision to influence and manage people effectively toward a common purpose.

11) Project Management

Project managers use communication and systems to get things done. You and I will continuously act as project managers for our businesses…whether it is managing hundreds of employees to meet sales goals or a few prospective customers to email you their schedule next week.

12) Crisis Management

Let’s face it. No plan survives reality or contact with the enemy (so a Navy Seal once told me). You must condition yourself to EXPECT FAILURE. When you reach failure points you need to shift focus, adjust and move even quicker to the next failure point. Inevitably, successful businesses fail forward into their mission’s success!

These are the core 12 habits of a rockstar online entrepreneur that I have seen in super successful individuals. I hope they were insightful for you. Key Takeaway: what areas do you need to improve or outsource in order to get more leverage?

12 Habits Of A Rockstar Online Entrepreneur