You’ve probably heard. Social media sales funnels are disrupting the way we do business online. In fact, without one of these digital funnels, your business is at risk of failing to keep up. And it gets worse.
Businesses that don’t have a way to capture prospects email addresses for later follow-up could be leaving as much as 50% of their potential revenue on the table. From all my research into various markets (both online and offline), it’s safe to say that approximately 25% of customers who engage with your business are interested and ready to buy; 25% are not because your business isn’t applicable to them; and 50% are interested but not ready YET. Can you relate?
This means if you don’t have a way to capture your prospect’s email address for later follow up (to nurture them into becoming a customer), you could be missing out on 50% of your potential revenue! And that’s why I want to show you How To Easily Create A Social Media Sales Funnel:
1. Setup & Get Started
The first step is to understand your audience and their habits. Once you know whom you’re targeting you can decide which social media platforms are the best fit. Whether it is Facebook, LinkedIn, Twitter, YouTube or something else, each platform has a slightly different active-audience, depending on your niche.
From here you’ll need to setup your professional profile, advertising account and your website (although a website isn’t necessary for your funnel). If you’re new to the platform and need help setting up I’d recommend finding a video tutorial on YouTube. You can easily setup your profile in 15-20 minutes.
Pro Tip: If you’re new to this but you want to create a stand-out online presence, you can hire a photographer for professional photos and/or a contractor on Fiverr or oDesk to build you an inexpensive WordPress website.
2. Create An Irresistible Lead Magnet
A Lead Magnet is a small “chunk” of value that solves a specific problem for a specific market in exchange for a prospect’s email. More importantly, you’re giving value first and setting the stage for the relationship. The Lead Magnet should be valuable, but not take more than 15 minutes to consume or it could prevent them from moving further in your funnel.
Some good Lead Magnet examples are:
- Toolkits/Resource Lists
- Cut & paste templates
- Case studies
- Free trials
- Assessment tests
3. Build A Squeeze Page
Now that you know whom you’re targeting and what you’re offering, it’s time to build your squeeze page. A squeeze page is the web page prospects land on after they click your ad. The squeeze page contains a headline, sub-headline, list of benefits, an image of your offer and a call-to-action. This page is designed to obtain a reader’s email address by encouraging them to opt-in and receive your Lead Magnet.
You absolutely DO NOT have to have any experience with websites or coding in order to build an effective squeeze page. There are many squeeze page platforms that make it extremely easy for you to build one with a cut-and-paste template. Simply add your colors, text, images, and integrate it with your Email Auto-Responder. More on that in just a bit.
4. Create Your Ad
Creating your ad is a similar to creating your squeeze page, but you have to compact it all into a very small template. You create your headline, sub-headline, image and a call-to-action. The more congruent the content in your ad and your squeeze page, the higher the conversion rate will be. But we’re not done yet.
You’ll need to navigate the ad manager on the platform you’re using (again, YouTube has plenty of resources here). You’ll have to set up your campaign type, target your audience, choose the bidding type, schedule and add your ad content.
In general, there are two types bidding: cost per impression (CPM) and cost per click (CPC). CPM stands for the cost per 1,000 impressions. If your CPM is $1, you’ll be charged $1 for every 1,000 impressions on your ad. CPC stands for cost per click and can include specific actions such as likes, conversions, and registrations.
5. Configure Your Email Campaign & Auto-Responder
Jeff Walker, in his book Launch, refers to your email list as your “license to print money”. And I totally agree. Your social media sales funnel will allow you to rapidly build an email list of pre-qualified prospects. But after you build your list, you’ll need to nurture your leads into becoming customers. Lets take a closer look.
In general, there are 3 types of emails you’ll be sending to your list:
- The Welcome Email: Thank your prospect for subscribing, tell them what your business is all about and what they can expect from you. It’s very important that you “humanize” your communication by introducing yourself before you start talking about business.
- The Value-Offer Email: A link to your blog post, another lead magnet, or valuable content. The important practice here is give value without asking for anything.
- The Value-Promo Email: Promo emails include new products/services, flash sales, online or in person trainings, etc. Provided that you’ve qualified well throughout the process, the sale should be a natural next step.
6. Integrate Your Shopping Cart
Now we talk about the exciting part….how to collect your money. There are 3 components to your shopping cart:
- Order Form: The page where customers fill out their payment details and pay for their product/service. Some shopping carts can require HTML or coding experience, so look before you leap.
- Payment Gateway: Links your order form to your processing network and merchant account.
- Merchant Account: Enables you to accept credit card payments.
I recommend getting a solution that incorporates all 3 components seamlessly so you can create a headache-free shopping cart with a user-friendly design. You’ll most likely need to integrate 2 or 3 different services to get your payment system setup, so make sure each of your platforms integrates easily.
As soon as you setup these main components to your social media sales funnel, you’re well on your way to leveraging the power of automation and scale in your business. From here, you’ll want to increase your presence on all of the social networks and monetize your traffic sources online.
For the complete list of my favorite tools, visit My Resources Page.
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