YouTube Analytics gives you bankable trends in your video content.
Like generating lists of popular keywords to leverage YouTube SEO, YouTube analytics is that little bit of extra data that can help you discover what your audience wants from you.
If you’re reading this, you’re either using YouTube to share your video content, or your planning to start in the near future.
So keep reading…
You can generate explosive YouTube results by leveraging 6 YouTube Analytics secrets that are hiding in plain sight.
When it comes to video marketing, quality and engagement are the name of the game. You have to provide your viewers with specific and relevant content to get them to take action.
That’s the golden rule, so keep it in mind.
But if you are looking to leverage the real power of viral video content, you’re going to have to do a lot more to make your videos more appealing and sharable to a massive audience pool.
Good thing is that you have everything you need right under your nose, from the YouTube Analytics tools to the optimization tips we offer in this useful blog post (truthfully, we should be charging for it).
After you upload your videos, you’ll want to know who’s watching them, and how you can increase your views.
That’s where YouTube Analytics gives you a serious advantage.
To get started, sign in to your Google account and click on your Channel icon in the top right corner.
At 7 Figure Automation, we like to think of the YouTube Analytics dashboard as a vault of valuable information telling us how to improve both performance and engagement.
Hit on ‘overview’ for a quick view of your channel performance.
1. Channel Performance
Channel Performance should always be your top priority. You want to make sure that you’re getting as much engagement from YouTube as you possibly can.
For that to happen, your channel needs lots of traffic, subscribers, and you need to be monetizing your content.
Lucky for you, this is easily doable.
The YouTube analytics app provides a number of important metrics that can help you gauge and optimize your channel performance starting RIGHT NOW.
Views are the total number video views between all YouTube videos in your Channel.
This tells you how many people clicked on a link that started playing your video. You can pick up data on how several of your videos are performing from this YouTube analytics record.
Which videos have the largest percentage of your total views?
Pro Tip: segment your videos into playlists that are organized by topic. Evaluate each playlist’s total views to discover which content is most popular.
b. Estimated Minutes Watched
Estimated Minutes Watched are the total number of minutes watched between all YouTube Videos in your Channel.
Getting a high number of views is great, YouTube ranks videos according to their total Views and Estimated Minutes Watched combined.
We call this Engagement.
Be sure to consider these factors when producing your video content. If people are spending a lot of time on your content, you’re doing it right. If not, you’ll need to access your content and do something to make your content better and more relevant.
c. Total Estimated Earnings (ad revenue from partner program)
Total Estimated Earnings provides earnings-related details for the YouTube Partner content types (on both Channel and Video levels):
- All Claimed Content
- Ad earnings
- Earnings derived from transactions on YouTube rentals
2. Channel Engagement
The engagement reports scores the activity that drive’s your channel’s popularity.
High engagement activity is a great indicator that your content is doing well.
You’ll definitely feel a sense of accomplishment if a lot of people are sharing, clicking on your links, annotations and other calls to actions in your video content.
The Likes and Dislikes Report shows you the number of people who have liked and disliked your videos.
It shows you the total change in likes/dislikes for your videos and adds up the total.
The number of likes/dislikes lets you know how people are responding to your YouTube videos, whether positively or negatively…helping you understand which videos are attracting and engaging your audience the most.
The most entertaining or inspiring videos tend to get the highest numbers of likes.
Product promotion videos, educational content and advertisements on the other hand tend to attract fewer likes. Think about this in your YouTube strategy.
Pro Tip: encourage your viewers to comment and like your videos!
The Comments report shows you the number of people commenting on your videos.
Use comments to see what people think about your videos. Comments are also a superb way to interact with your viewers. Make sure to reply fast and address questions or criticism professionally.
The more shares your videos are getting, the better for your YouTube video marketing campaign.
Invest the time to produce high quality videos and optimize them using YouTube SEO strategies to put your videos in front of the right audience!
d. Videos In Playlists
The Videos In Playlists report shows you the number of times your videos were added/removed from a viewers’ playlist (e.g. Watch Later, Favorites, or a custom playlist).
Grouping videos in playlists helps get more views from related content. And people are more likely to watch a similar video at the end of each first video they view.
See how engaging your playlist content is – this can provide incredible tips for optimization or reorganization.
The Subscribers report shows you how many subscribers have been gained or lost for your channel.
Subscribers receive emails each time you post new content, so they tend to be more engaged with your content and watch your videos on a regular basis.
This YouTube Analytics report can help you discover what videos are generating the majority of your subscribers.
Think about what people are searching for in your niche and find those essential keywords. Be sure visit our helpful post on how to get free YouTube leads and create a profitable channel.
3. Top 10 Videos
The Top 10 Videos report shows your channel’s top 10 videos with the most views.
If a video is attracting as much attention as needed to rank at the top, then it’s definitely got something your audience loves.
Analyze it and try to figure out what this is.
Look at the thumbnails, annotations, descriptions, title and tags. Find that secret that makes this video a top-performer and replicate the same in all your future content.
4. Channel Demographics
The Demographics report shows you the age range and gender segmentation of your audience.
This report breaks down your audience into three categories:
- Gender distribution
- Age distribution
- Top locations by views
So, if you’re selling a product or service that applies to specific demographics, then you want to make your content is optimized for this group.
Pro Tip: select “Show only subscriber views” to see the demographics of the subscribers who are viewing your content.
YouTube is the second biggest search engine in the world after Google. YouTube makes it easy for website and blog owners to embed your video in their content.
Better still, you can find where your traffic is coming from so as to do your YouTube Search Engine Optimization accordingly.
a. Playback Locations
The playback locations report gives you an overview of how many views you’ve gotten so far per location. There are several playback locations listed, including mobile devices, YouTube watch page, embedded player on other website, YouTube channel page and ‘YouTube other’.
This helps you determine whether you need to spend more of your efforts on YouTube SEO, or encouraging sharing and embedding to external websites.
b. Traffic Sources
Tells you precisely where your traffic is coming from (e.g. YouTube search, YouTube channel page, YouTube suggested videos, YouTube playlist, etc.)
Consider sharing your videos via email newsletters, social media channels and other communication outlets that your business often uses.
You can track the performance of your efforts progressively to see what works best for you.
6. Advertising Conversions
If you run ads on YouTube, you’ll want to figure out exactly how your money is working for you – to maximize leads and sales.
Lack of monitoring is one of the biggest mistakes you can make with paid advertising.
Use YouTube analytics to refine your marketing message.
Information on what videos are getting the most attention from viewers helps you plan and create the kind of content your viewers anticipate.
The Annotation report provides info about your video annotations performance of and gives engagement info such as click-through rate and close rate for annotations on your videos.
- Impressions: The number of times your annotation was displayed.
- Clicks: The number of clicks on your annotations.
- Click-Through Rate: The percentage of clickable annotations that received clicks.
- Close Rate: The percentage of your annotation impressions that were closed by a viewer.
You can access the Annotations report by clicking the Annotations tab on the left hand menu in your YouTube Analytics dashboard.
The Cards report gives you info about how your viewers are interacting with Cards on videos on different devices (desktop, tablet, and mobile).
You can access your Cards report by clicking the Cards section in the left-hand menu in YouTube Analytics.
And you can select to see cards data by Channel, Video, Card Type, Individual Card, Geography, and Date.
- Card teaser impressions: The number of times card teasers are shown. Teasers can have multiple impressions per view.
- Card teaser clicks: The number of clicks on a card teaser. Card icon clicks get attributed to the last teaser shown.
- Card teaser CTR: The click-through-rate of card teasers, which is the ratio of teaser clicks to teaser impressions.
- Card impressions: The number of times a card was shown. A card impression is recorded for each card on a video when the card panel is opened.
- Card clicks: The number of clicks for a specific card.
- Card CTR: The click-through-rate of cards, which is the ratio of cards clicks to card impressions.
c. Advertising Analytics
Advertising Analytics tell you how well your paid advertising is performing.
There are 3 basic types of advertising metrics you’ll want to pay attention to:
- Ad Impressions: The number of times an ad was shown; an ad impression is recorded for each ad that is displayed before, during, or after their video
- Ad Clicks: The number of clicks for a specific ad
- Ad Click Through Rate: The click-through-rate of the ads, which is the ratio of ad clicks to ad impressions
Be sure to learn about the 4 types of YouTube ads and when to use them.
The wealth of data you gather on demographics, engagement and performance helps you create powerful ads that are likely to get better results.
YouTube Analytics holds a gold mine of information for your video marketing campaigns. If you get good at interpreting the data and taking positive action, you can use it to generate traffic at a profit.
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